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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance 102
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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content.

Place 95
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How to overcome data silos and fragmentation

Martech

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Image: Snowflake. Image: Snowflake.

Finance 130
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. One thing that both generations have in common is that they have placed importance on investing in school or skills training.

Gen Z 145
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. However, you must ensure there’s a strategy in place. B2B fintech marketing. The future of fintech marketing. What does the future of fintech product marketing look like? Finally, the Internet of Things (IoT) will drive a new era of trust in finance. AI in fintech market.

Transform 123
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. Using AI to show marketing’s value Enter AI.