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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Obtain necessary certifications and product approvals for target markets.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%

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How to Use HubSpot's Lead Scoring to Better Inform Your Marketing and Sales Teams

Lynton Web

Decision-makers like directors or C-level executives typically warrant higher scores than individual contributors, though this should be calibrated based on your specific sales process and target market. The prospect's department and functional role matter, too.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Each page had its own set of statistics, examples, and testimonials specific to that sector — whether it was healthcare, finance, or logistics — and each vertical got a narrative that showed an understanding of their unique challenges and priorities.” They outline their solutions for healthcare, education, finance, and more.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. With this in mind, executives should build their personal brands to amplify their reach beyond company pages.

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

Demand Base Demand Base helps businesses target, engage, and grow their most valuable accounts. It gives you a complete view of your target market, including company profiles, contact info, news, and social media insights. However, it’s pricier and slower than automated options, which might only work for some.

CRM
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.