Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). Michael is known and beloved among his 2.6

Influencer Marketing

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese.

Transform

Hubspot Marketing

NOVEMBER 11, 2024

Image Source Let’s look at how that plays out on Burger King’s Instagram account: Image Source The food photography plays with scale, featuring burgers in such extreme close-ups that the sesame seeds look like boulders atop a mountain. Colors are unapologetically full and rich.”

Branding

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. With over a million Instagram followers and three podcasts, his star power helped the brands debut live event break all food category livestream records and illustrate the power of social commerce in the UK.

Branding

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. According to our Q4 Pulse Survey, 59% of social media users say that the #ad label doesn’t affect their decision to purchase a featured product.

Gen Z

Sprout Social

JULY 1, 2025

Niche: Food, lifestyle, beauty Michael Finch is an Australian content creator who shares everything from food recipes to lifestyle videos, men’s beauty and comedy. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024.

Branding

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. Reddit is also changing the search landscape.

Gen Z

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z

The Drum

JUNE 4, 2025

Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation. That younger group is into fast, flavourful food, but frozen just wasn’t part of their consideration set." Chicken Shop.

Food

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. that is your ideal demographic for audience targeting in social media ads.

Advertisers

Sprout Social

AUGUST 1, 2025

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Think food, beverages, toiletries, beauty and makeup products and household items.

Gen Z

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Product sampling and demos Yes, the last time you were offered free food samples at a supermarket or local bakery is an example of experiential marketing, too. Workshop or class?

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. How Can Brands Get in the Game If your brand touches fashion, beauty, lifestyle, or even food and drink, this is an opportunity worth considering. Engagements surged past 53 million, up from 42 million last year.

Gen Z

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers

Sprout Social

JULY 15, 2025

A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals. Social media is becoming a search engine, especially among younger generations. “As

Health

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z

Hubspot Marketing

MAY 28, 2025

Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Especially useful for tools, gadgets, or food. Does that mean that every video delivers results? Of course not. It comes down to the message and the quality. Comparison Videos.

eCommerce

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Wendys Twitter Roasting Campaign Wendys is a fast food chain that made a bold move with its social media PR strategy. The company’s market value increased by $1.8

PR

SmartBrief - Marketing

NOVEMBER 26, 2024

Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.

Non-Profit

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

SocialPilot

APRIL 20, 2025

reels , the Grill trend sizzled onto Reels with creators syncing the beat to powerful transitionsespecially makeup reveals, outfit changes, glow-ups, and even food prep content. Because its bold, nostalgic, and loaded with Gen Z-throwback feels. Grill April 11, 2025 With 19.9K Because its feel-good and flexible.

Energy

Duct Tape Marketing

JANUARY 16, 2025

Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. Global pandemic, Generation Z entering the workplace, artificial intelligence. I can order my food through my smartphone, walk into the restaurant when I want to walk in, sit at the table I want to sit at.

Gen Z

SocialPilot

JUNE 18, 2025

They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. based pet food company, nails short-form storytelling. Their branding extends from their website to TikTok and Instagram, creating immediate familiarity. How This Strategy Grew Their Following?

Gen Z

Hootsuite

FEBRUARY 10, 2025

FDA The FDA regulates data privacy and safety of medication, food, and many other health or beauty products. Dont fear AI 62% of people say theyre less likely to engage with or trust AI generated content, although that varies widely by generation. View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) 2.

Law

SocialPilot

JUNE 19, 2025

Improving Policies: Update guidelines, messaging, and training to prevent future crises The year 2009 saw Domino’s employees upload a prank video to YouTube where they showed themselves breaking food safety rules at the location. 79% of Gen Z consumers say it’s more important than ever to trust the brands they buy.

Management

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. And these are two groups, two things that organizations and leaders need to really focus on if they are to survive that tomorrow's economy.

Gen Z

Businesses Grow

DECEMBER 2, 2024

Chik-fil-A has its critics, but it is more than fast food to its raving customers. It’s a warm and happy feeling reinforced by food-less commercials. So this re-brand is not the whimsical idea from some GenZ agency. Coke is a feeling. So I don’t dismiss the Jaguar ads just because they are car-free.

Gen Z

Neil Patel

JULY 22, 2025

Wendy’s built their brand on X with snarky one-liners , but the food chain takes a more curated and visual approach on Instagram. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. But you can’t force it.

Branding

Digital Marketer

NOVEMBER 20, 2024

Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires. Gen Z grew up with influencers and #ad controversies—no one’s getting fooled. PROVE your deserved attention. Celebrate the wins of your customers.

Digital Marketing