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6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Hubspot Marketing

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. So, let’s review the top six together.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Comparison Videos.

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How Cinemark personalized the digital experience for movie fans

Martech

They’re looking for big, bright screens, for surround sound and lounge seating and elevated food and drink experiences. Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. Getting to real-time interaction management.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Marketing

“While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  Conversation Food and recipe creator Lindsey Baruch is a great example of step-by-step guide-style Pinterest content. Quick tip 3.

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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 104