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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 102
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. Reddit is also changing the search landscape.

Gen Z 126
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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 65
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 73
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How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Buffer Marketing

It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing. How do you capture attention and keep viewers hooked? But here’s the good news: you don’t need professional editing training to create a standout TikTok video.

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Influencer marketing trends across industries

Sprout Social

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers.