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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Short-form videos.

eCommerce 103
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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

At this point, you should understand the demographics, psychographics, motivations, and pain points of the segment(s) you’ve chosen to target, which can provide a place to start when it comes to positioning your product or service. If you were in their shoes, why would you choose your product over a competitor’s? Positioning.

Food 145
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How Cinemark personalized the digital experience for movie fans

Martech

They’re looking for big, bright screens, for surround sound and lounge seating and elevated food and drink experiences. Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. It’s very experiential.

Price 133
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144
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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. The Engagement Lounge will be a great place for people to step out of the chaos of SXSW and unwind!

PR 132
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Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

Buffer Marketing

When you add it all up, though, it can be a lot of content to create, even with the right tools in place. ― Julia Cameron, The Artist's Way: A Spiritual Path to Higher Creativity Capture: Use one place to keep ideas I once purchased shower markers because I kept having all of my best ideas in the shower.

Food 115
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Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Adobe Experience Cloud Blog

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Did I mention there’s free Wi-Fi, charging stations, a rooftop patio, food and Napa Valley Wine?