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No,99 prices don’t hurt quality perceptions

Ariyh

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. And paying the right price pays off. But what is the right price? Long story short: Prices in this industry vary greatly and there’s no standard rate card.

Price 145
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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

An ideal customer could be higher-income owners of large-breed puppies in the Southeast seeking premium natural dog food. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Market to specific niches. Design campaigns fostering progression through each phase.

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6 tips for better PPC ad copy

Search Engine Land

Below is an example of ads for the same advertiser that appeared differently between each search: This result included only one headline and what appears to be another headline, “Food, Bedding, Toys & More,” at the beginning of the description line. For example, say you’re promoting a very advanced piece of machinery.

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Here’s How to Run Holiday Promotions Without Discounts

Power Digital Marketing

56% of shoppers already started shopping in October , but they’re expected to spend less as nearly 60% plan to cut back on non-food spending for the 2022 holiday season. . This year, brands have an opportunity to be nimble and focus on providing value to their customers in new ways with more cost-friendly alternative promotions. .

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes. Generate buzz and FOMO with promotions.

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Ecommerce sets new Prime Day record, up 6.1%

Martech

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Discounts weren’t as dramatic this Prime Day as in some previous years and promotions. Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Why we care.