Ariyh

SEPTEMBER 18, 2023

Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. ✋ Limitations The research focused on food products, with one experiment on SUV vehicles. Can be tested for B2B Research date : May 2019 📈 Recommendation Use actual or realistic photos (e.g. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Ariyh

MARCH 27, 2023

For example , adding an organic label to unhealthy foods can cause them to lose value, because of the mismatch of healthy ingredients in a “treat” 🖥️ Design outstanding websites with no code Want your websites to look unique and professional - without wasting time and budget? They usually sell out fast.

Food 52

Food Price Copywriting B2C 52

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Gen Z 141

Gen Z Manufacturing Transform B2C 141

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher. .

Product 57

Product Price B2C Food 57

Ariyh

APRIL 24, 2023

When it comes to our arm muscles: We use our biceps to bring food and objects towards our body, to eat or to secure them, resulting in positive emotions. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

FEBRUARY 20, 2023

Previous insight: Use ‘gifts’ to reduce product returns (More insights here ) Measure your product in pieces (not weight or size) to increase its perceived value Channels : Product | Packaging | Pricing For : B2C. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Food CRM 52

Ariyh

MAY 8, 2023

On Amazon and other online marketplaces, grouping items close together is common in product photos, especially for food and beverage products. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

B2C 57

B2C Price Food Advertising 57

Ariyh

JULY 3, 2023

Previous insight: (Mildly) surprising copy converts better (more insights here ) Customers are more likely to leave a review if you delay asking for one Channels : Reviews | Ecommerce | User Experience For : B2C. The timing depends on what you sell: If you sell common household goods and food (e.g.

B2C 57

B2C Price Food eCommerce 57

Exposure Ninja

JUNE 29, 2023

(And Why It Matters For Your Business) Ethical marketing is used to describe any marketing activity that not only promotes your products or services (which are produced or carried out in an ethical way) but also promotes environmental or social causes your business cares about. That said, you don’t have to stick to one cause.

Food 52

Food Health Marketing Marketers 52

Ariyh

NOVEMBER 28, 2022

.: And here’s another fun fact that many of you found interesting last week on LinkedIn: you shouldn't call vegetarian food “vegetarian” (just say “Curry”, not “Vegetarian curry”). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Food Digital Marketing 52

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Product 52

Product Transform User-Generated B2C 52

Ariyh

JANUARY 30, 2023

Previous insight: Make your products shine (150+ more insights here ) Use a virtual influencer to stand out and make your brand feel cutting-edge Channels : Influencer marketing | Social media | Ads For : B2C. Less so if you are selling food products. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

B2C 52

B2C Price Influencer Marketing Food 52

Hubspot Marketing

MAY 13, 2022

That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. For example, if you're a B2B software company, knowing your audience values customer support over a competitive price point is very valuable information. Promotional channels.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Moz

JANUARY 28, 2019

These may be the types of companies that make best-of B2B lists , but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B. A car dealer could sell a fleet of vehicles to a food delivery service, or a garage could offer special pricing for maintaining food trucks.

Search Marketers 60

Search Marketers Food Price Marketing 60

Rock Content

MAY 7, 2020

Your audience will pay less attention to the message itself while being influenced by secondary factors, such as source credibility, visual appeal, presentation, and enticements like food, sex, and humor. Joe barely knows about cars; he’s interested in finding a quality car, with good design (he loves design products) at a good price.

User-Generated 76

User-Generated Price Law B2C 76

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. million in total. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Litmus

DECEMBER 15, 2021

Cynthia Price, VP of Marketing at Litmus. Best B2C Email : Alterra Mountain Company. Keto Food Bars versus other “healthy” bars. Plus, check out that fun GIF showing the different Keto Food Bar flavors—makes you want to try one, right? Best B2C Email. TikTok and email to promote modular homes?

B2C 95

B2C Food Email Marketing Health 95

CXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Run customer questionnaires to work out your Net Promoter Score (NPS).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Neil Patel

SEPTEMBER 22, 2020

Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Promoted pins are Pinterest’s version of paid ads.

Fashion 145

Fashion Transform User-Generated Food 145

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. You need to devote time to promote and monitor the customer experience with your bot. Once you’ve built your Messenger bot you need to promote it so users can find it.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Hubspot Marketing

JULY 20, 2020

Additionally, while millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will give them the best value based on their price. For example, if you're marketing furniture, you could create a promotion that highlights products that would fit in an apartment or dorm room.

Gen Z 142

Gen Z Millennials Education Health 142

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” For example, expertise, convenience, or price.

PR 104

PR Customer loyalty User-Generated Marketing 104