SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore.

Gen Z 115

Gen Z Millennials Health Branding 115

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Heres how to build your query.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 76

Gen Z Pharmaceutical Health Millennials 76

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

Branding 88

Branding Gen Z Pharmaceutical Health 88

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Set Up

MAY 20, 2025

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. Were shifting the focus from vanity to science, health, confidence, and identity. Our most meaningful connections [with consumers] come when people feel seen.

Gen Z 59

Gen Z Transform Health Millennials 59

Hubspot Marketing

NOVEMBER 1, 2024

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Encourage and highlight user-generated content (UGC).

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 136

Gen Z Millennials Branding Transform 136

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 122

Gen Z Millennials Fashion Food 122

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. Use the Google Trends Report to Find Topics that Appeal to Gen Z. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. Millennial Pinners are up 35% year over year.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 128

Gen Z Non-Profit Millennials Shipping 128

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 80. Source ) 81.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Millennials: 42% of content creators 8. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. For Mental Health Awareness Month, brands like Headspace and Trill Project partnered with Tumblr to create content for the Post it Forward blog. Why you should be on TikTok.

Customer 141

Customer Gen Z User-Generated Health 141

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 111

Product Branding Gen Z Health 111

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out?

Gen Z 105

Gen Z Millennials Health Promotion 105

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Very useful.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Take Chase Bank’s tweet ostensibly advising a Millennial. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Backlinko

JUNE 4, 2024

Pharmacy and health 35.3% Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9% 18-24 16.8%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Interestingly, in response to health-related concerns, McDonald’s announced in 2004 that it would discontinue automatically suggesting the SuperSize option with every order.) This last one is a biggie. These buyers don’t want to talk to a salesperson.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

DECEMBER 13, 2022

In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players). There’s dust in my eye. Bride/Groom POV. Tag a bride/groom.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Trying to assess the health of your brand or a competing brand? Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 111

Market Research Gen Z Price B2C 111