Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 106

Millennials Gen Z Entertainment User-Generated 106

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Scoop.it!

JULY 18, 2024

How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Litmus

NOVEMBER 20, 2024

In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails. Yet, less than half of Gen X share the same concern. This data suggests companies should carefully calibrate their email marketing strategies based on age.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4%

Gen Z 122

Gen Z Shoppers Retail Price 122

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth.

Gen Z 116

Gen Z Finance Marketing Marketers 116

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Power Digital Marketing

JUNE 3, 2025

They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Building a TikTok Marketing Strategy: Step-by-Step Define Your Goals Start with clarity. This is your guide to building one.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Key takeaway: Email marketing remains the most influential digital marketing channel, but consumer attention spans are extremely short, demanding immediate relevance and impact. adult population.

Gen Z 69

Gen Z Customer Millennials Retail 69

Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Tools like Sprout Social’s Influencer Marketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencer marketing strategy.

Fashion 96

Fashion Gen Z Branding Influencer Marketing 96

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. A Nielson study indicated that 32% of sports fans use social media while watching live sports.

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. The play: Understanding your audiencetheir interests, sense of humor and nichesis the most important part of creating a social strategy. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 106

Influencer Marketing Gen Z Food Health 106

SocialPilot

MAY 8, 2025

of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. Income Levels: Your audience’s income affects their spending power, which can guide you in adjusting your marketing strategies to fit their budget.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program.

PR 114

PR Gen Z Thought Leadership Communications 114

Set Up

OCTOBER 1, 2024

Knowing how to combat the tricks of Dark Socials and most effectively track your campaign’s traffic is a necessary skill for all roles in marketing, from Digital Marketing Managers and Social Media Managers, to Content Marketers and CMOs, to SEO Specialists and Performance Managers. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Enable social shopping.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!).

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Before you start streaming, we recommend zooming out to consider how social commerce fits your overall marketing strategy. Check out our social commerce strategy interview guide to help get you started.

Branding 118

Branding Gen Z Energy Shoppers 118

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

JUNE 17, 2025

So marketers are getting louder—or at least more creative. Voice search, short-form video, and even virtual reality are sliding into the marketing mix. And it’s not just for Gen Z influencers in neon hoodies. You might see: CRM-integrated video messaging tools. Personalized voice notes that beat another plain email.

CRM 112

CRM Management Gen Z Marketing 112

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

JANUARY 15, 2025

But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Buffer Marketing

AUGUST 26, 2024

In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). While a solid social media marketing strategy will help you theorize what might be the best fit, there's no substitute for throwing the proverbial spaghetti to see what sticks. In: Messy, authentic, candid snaps.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117