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"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. GenZ is a generation of contradictions.
GenerationZ, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.
Search interest in GenZ has climbed so high that as of March 2021, searches for GenerationZ surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of GenZ so you can tailor your campaign accordingly.
Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
A social media marketingstrategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketingstrategy? The more specific your plan is, the more effective it will be.
This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketingstrategy using content segmentation.
Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.
In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of GenZ think they receive too many emails. Yet, less than half of Gen X share the same concern. This data suggests companies should carefully calibrate their email marketingstrategies based on age.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? OK, equal time is over. Who is our target audience?
With this in mind, the company shifted its marketingstrategy to focus on TikTok’s user base (which was overwhelmingly GenZ), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a GenZ audience. s pivot to focus on GenZ?
Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. The strategy? ICYMI: Pinterest is more than a social network.
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketingstrategies to keep your business relevant. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.
With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.
In April, BeReal – a social media app that hosts many GenZusers, saw 315% YoY daily download growth. Meanwhile, another popular GenZ app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large GenZ Audiences. Does BeReal.
Understanding key YouTube stats and figures is the best way to develop a YouTube marketingstrategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?
Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.
Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic MarketingStrategy So, wait does organic marketing still work in 2025?
A creator and influencer marketingstrategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketingstrategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.
How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketingstrategy. But you can also incorporate social media advertising into your social media marketingstrategy regularly when you have the budget and resources for it.
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketingstrategy. Lean into your mission.
Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketingstrategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!).
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketingstrategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.
The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result? For example, 61.6%
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. social media advertising market is projected to reach 9.95
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.
That’s because luxury marketingstrategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketingstrategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.
Fifty-six percent of millennial and GenZ consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!
Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. They also understand their audience.
What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.
Which of the seemingly infinite metaverses are worth including in your marketingstrategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, GenZ and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.
They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ideas 7.
On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, GenZ says influencer recommendations are more important than recs from their friends and family.
Unsurprisingly, video content's current popularity is due in part to millennial and GenZ consumers. At this point, marketers know that they should be leveraging video in their marketingstrategy. Half of GenZ and Millennials "don't know how they'd get through life without video.".
But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.
Influencers vs. Creators When to Use Influencers in Your MarketingStrategy When to Use Creators in Your MarketingStrategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.
That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.
billion monthly active users , Instagram is one of the world’s most popular social media platforms. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results. With over 2.4 And it is showing no sign of slowing down.
I’m a big believer in making the content you publish the hub around which your content marketingstrategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.
This allows brands to test the waters of affiliate marketing with minimal risk. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. Trying to reach GenZ? Tools like Sprout can generate these links for campaigns.
For example, Thrive Causemetics is a beauty brand with high-quality, cruelty-free makeup that uses ecommerce video marketing to share tutorials and behind-the-scenes clips of their products in action on Instagram, building a more personal connection with their community. Real users sharing results. Of course not. Comparison Videos.
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