Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x

Gen Z

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds.

Gen Z

Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. Dig deeper: Retail media networks: What you need to know What could RMNs look like in the future? Email: See terms. appeared first on MarTech.

Retail

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers

Litmus

JUNE 12, 2025

Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. The top reason consumers unsubscribe from a retailer’s emails is that emails are sent too frequently (67%). Trust increased with younger generations like Millennials (38%) and Gen Z (38%). adult population.

Gen Z

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. She answers questions in real-time as thousands of viewers watch. Sounds too good to be true?

Branding

Brian Solis

FEBRUARY 17, 2025

While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. This shift in priorities is crucial for retailers navigating today’s hybrid physical-digital landscape. If it’s not fast or intuitive, they’re gone,” Solis explained.

Retail

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing

Martech

JULY 22, 2025

About 73% of retail shoppers use multiple channels throughout their journey. A Gen Z shopper might expect real-time replies and same-day delivery. Their unified approach has consistently positioned them as the world’s top beauty retailer, with U.S. That’s not the exception, it’s the norm. sales reaching $2.7

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. Trying to reach Gen Z? Clothing retailer Knix has an ambassador program where affiliate influencers get free products, VIP access to exclusive events and a 10% commission on all sales generated through affiliate links.

Influencer Marketing

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Sprout Social

FEBRUARY 13, 2025

MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. The brand introduced the lenses to bring their product catalog to Gen Z audiences.

Gen Z

Marketing Insider Group

JUNE 24, 2025

Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. Gen Z is setting the pace for how social commerce evolves. Image source Gen Z’s Influence on Social Commerce Trends Digital natives are pushing brands to be faster, more transparent, and values-driven.

Gen Z

Hubspot Marketing

JANUARY 22, 2025

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. The beauty brand encourages UGC by offering chances to be featured and creating fun, interactive experiences in its retail spaces.

Gen Z

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The power of cute Yes, this retailer sells matching dog and human outfits. By frequently offering free, valuable content in these groups, weve been able to engage Gen Z users who might not interact with our regular posts.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Sprout Social

MARCH 26, 2025

Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. How are other UK brands using Facebook?

Entertainment

Sprout Social

AUGUST 4, 2025

Gen Z isn’t loyal to one app; they’re loyal to the experience. While in real life, we’re seeing a creative resurgence—including university activations, experience-led marketing and retail theater. Tiffany Sayers, co-founder at Australian agency Loft Social , agrees.

Law

Sprout Social

JULY 31, 2025

Traditional Consumer Packaged Goods (CPG) brands might rely on retailers to drive foot traffic. Some 40% of social media users think it’s cool when brands jump on trends (though Gen Z is more likely to think so than older generations).

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Explore how brands are using TikTok to compete with retail giants in TikTok’s Impact on Amazon. This is your guide to building one.

Marketing Strategy

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Good for retail, beauty, or food brands that want to offer hands-on interaction. Experiential marketing, on the other hand, is built to stay in people’s minds for a while. Workshop or class?

Gen Z

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z

Welcome Software

FEBRUARY 26, 2025

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month.

Gen Z

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational. Engagements surged past 53 million, up from 42 million last year.

Gen Z

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life.

Gen Z

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z.

Shoppers