Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 128

Gen Z Millennials Customer Acquisition Law 128

Sprout Social

JULY 23, 2024

Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements. It partners with retailers across numerous industries—everything from auto and home goods to clothing, electronics and travel.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds.

Gen Z 120

Gen Z Shoppers Retail Price 120

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. The aim is to make direct mail a core component of what retail media networks can provide to their brand client.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 109

Gen Z Entertainment Retail User-Generated 109

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x

Gen Z 107

Gen Z Retail Food Millennials 107

Hubspot Marketing

MAY 9, 2023

In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. s newfound focus on a Gen Z audience.

Gen Z 120

Gen Z User-Generated Retail Shoppers 120

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

Gen Z 98

Gen Z Branding Millennials Retail 98

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. She answers questions in real-time as thousands of viewers watch. Sounds too good to be true?

Branding 124

Branding Gen Z Energy Shoppers 124

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 93

Gen Z Branding Retail Education 93

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 71

Gen Z Transform Fashion Food 71

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. With that in mind, here’s how I think retailers should begin integrating AI while also being mindful of its potential pitfalls.

Retail 133

Retail Gen Z Customer Millennials 133

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 115

Retail Gen Z Video Marketing Marketing Plan 115

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 trend forecasting tips for retail brands. The post The Twilight renaissance: Why retailers need social media for trend forecasting appeared first on Sprout Social. She’s meant to go unnoticed.

Retail 143

Retail Fashion Gen Z Branding 143

Sprout Social

FEBRUARY 13, 2025

MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. The brand introduced the lenses to bring their product catalog to Gen Z audiences.

Gen Z 79

Gen Z Branding Fashion Retail 79

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues.

Retail 140

Retail Gen Z Fashion Millennials 140

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128

Set Up

MAY 20, 2025

Platform Fluency with Message Consistency With consumers interacting across TikTok, YouTube, retail shelves, and treatment rooms, consistent storytelling across channels is critical. In retail, its tactile and experiential. Science, transparency, education, and empathy drive everything we do. But the format needs to adapt.

Gen Z 59

Gen Z Transform Health Millennials 59

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. Trying to reach Gen Z? Clothing retailer Knix has an ambassador program where affiliate influencers get free products, VIP access to exclusive events and a 10% commission on all sales generated through affiliate links.

Influencer Marketing 101

Influencer Marketing Affiliate Marketing Branding Gen Z 101

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture.

Gen Z 109

Gen Z Product Millennials Retail 109

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z 68

Gen Z Millennials Shoppers Retail 68

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 136

Gen Z Millennials Branding Transform 136

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Why we care. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 88

Branding Gen Z Pharmaceutical Health 88