Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Savvy shoppers will be on the lookout for good deals.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37 billion 2017 $1.55

Gen Z 100

Gen Z Fashion Millennials Retail 100

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

Gen Z 121

Gen Z User-Generated Retail Shoppers 121

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 110

Gen Z Millennials Shoppers Price 110

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 93

Whitepaper Gen Z Digital Marketing Branding 93

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 127

Shoppers Gen Z Branding Retail 127

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. The following trends keep shoppers hooked and turn these livestreams into must-watch events. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding 118

Branding Gen Z Energy Shoppers 118

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 121

Gen Z Affiliate Marketing Fashion Social Media Marketing 121

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 106

Shoppers Price Gen Z eCommerce 106

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Hubspot Marketing

MAY 28, 2025

The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Engage shoppers, showcase products, and drive sales.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Buffer Marketing

APRIL 29, 2025

Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z 70

Gen Z Millennials Shoppers Retail 70

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

NOVEMBER 1, 2024

HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps. online shoppers. Enable social shopping. That’s a large chunk of the consumer market.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand? Check out this example from Nars Cosmetics.

Gen Z 142

Gen Z Product Retail Millennials 142

Backlinko

MARCH 11, 2024

Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision. Continue reading as we’ll cover answers to these questions with these recent UGC statistics.

User-Generated 108

User-Generated Gen Z Shoppers eCommerce 108

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 124

Retail eCommerce Gen Z Shoppers 124

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users.

Gen Z 120

Gen Z Shoppers Food Marketing Plan 120

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Martech

AUGUST 4, 2021

It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year. A new cash-back rewards platform called Aisle is debuting in the U.S.

Gen Z 124

Gen Z Branding Shoppers Retail 124

Martech

MARCH 8, 2024

They’re also less likely to shop at the places that partisan shoppers favor. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption.

Gen Z 107

Gen Z Millennials Shoppers B2C 107

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Traditionally, men are considered “power shoppers.”

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. All of this keeps your audience entertained and will attract followers. Increase sales. of the platform's users.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Martech

SEPTEMBER 28, 2022

It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them.

Gen Z 103

Gen Z Email Marketing Shoppers Real Estate 103

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79