Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. This trend is even more pronounced among younger shoppers. Trust increased with younger generations like Millennials (38%) and Gen Z (38%). adult population.

Gen Z

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37 billion 2017 $1.55

Gen Z

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads. Mobile Wallets.

Gen Z

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. The following trends keep shoppers hooked and turn these livestreams into must-watch events. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding

Martech

JULY 22, 2025

About 73% of retail shoppers use multiple channels throughout their journey. A Gen Z shopper might expect real-time replies and same-day delivery. It’s the infrastructure of relevance — creating consistent, responsive experiences across digital, physical and hybrid moments. That’s not the exception, it’s the norm.

Gen Z

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Savvy shoppers will be on the lookout for good deals.

Gen Z

Buffer Marketing

APRIL 29, 2025

Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z

Martech

JULY 3, 2025

Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events. For example, shoppers won’t browse Amazon for a new financial advisor. Given its perceived authenticity (especially by Gen Z), U.S.

Retail

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. But it seems that tough times are starting to wane.

Retail

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. Image source Gen Z’s Influence on Social Commerce Trends Digital natives are pushing brands to be faster, more transparent, and values-driven.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps. online shoppers. Enable social shopping. That’s a large chunk of the consumer market.

Manufacturing

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z

Brian Solis

FEBRUARY 17, 2025

Drawing from his research, Solis introduced “Generation Novel” (Gen N), a term he uses to describe a consumer behavior shift that transcends traditional demographics. It’s not about being Gen Z or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.”

Retail

Hubspot Marketing

MAY 28, 2025

The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Engage shoppers, showcase products, and drive sales.

eCommerce

Sprout Social

JULY 31, 2025

Today’s shoppers want more than transactions. Some 40% of social media users think it’s cool when brands jump on trends (though Gen Z is more likely to think so than older generations). By selling directly to customers, brands gain more control over their margins, customer data and long-term relationships.

Gen Z

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.

Gen Z

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly. And with over 5.24

B2C

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly. And with over 5.24

B2C

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper

illumin

DECEMBER 11, 2024

During a season of fervourous shopping and endless ads, personalization provides exhausted shoppers with relief. Brands looking to win the cord-cutting Gen Z and millennial generations need to leverage CTV and OTT , and they did this holiday season. These channels represent a new age for TV commercials.

Gen Z

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. Are they TikTok shoppers or Facebook scrollers? Niche communities are powerful because of their more exclusive nature. How often are they online?

Gen Z

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Older shoppers are the most pessimistic, with 49% of Boomers expecting to be affected for at least the rest of the year. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

Gen Z

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers