Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Get the daily newsletter digital marketers rely on. While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. This is an increase of $1.1

Transform 122

Transform Global Marketing Retail Marketing 122

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For example, Net.hr

PR 103

PR User-Generated Transform Thought Leadership 103

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Transform 138

Transform CMO Marketing Marketers 138

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. I drank the “webinar Kool aid” long ago.

Transform 142

Transform Communications Education Global Marketing 142

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Once you become Fearless, marketing becomes limitless.” – Zenita.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Because of this, marketing organizations are inundated with data and insights. The evolution of the CMO. From data-driven to insights-activated.

CMO 108

CMO Transform B2C Marketing 108

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Transform 117

Transform Marketing Marketers Global Marketing 117

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? The digital revolution has transformed the way business is done. Today, it’s easy.

Logistics 133

Logistics Law Transform Global Marketing 133

Traackr

NOVEMBER 13, 2020

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.

Transform 59

Transform Global Marketing Communications Marketers 59

Sprout Social

NOVEMBER 30, 2020

Interested in entering a foreign market? Heck, the global ecommerce space is projected to grow to a staggering $4.5 However, tapping into a foreign market isn’t as easy as flipping a switch. However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push.

Shipping 137

Shipping Marketing Marketers Transform 137

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. Striving to establish a distinctive identity in a saturated market. Even if AI takes on just 50% of today’s work, the market will shrink dramatically.

Transform 132

Transform Thought Leadership User-Generated SEO 132

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Transform 135

Transform Law Marketing Marketers 135

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Martech

DECEMBER 13, 2022

Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Bad stack features to avoid.

Transform 120

Transform Customer Journey CRM Fashion 120

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. Change in this industry is constant, which is, in part, what drew me here.

Transform 117

Transform Global Marketing Social Media Marketing Management 117

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 98

Management Transform Whitepaper Marketing 98

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 119

Customer B2C Transform Retail 119

Martech

DECEMBER 10, 2021

To help marketers understand how to bring these pieces together, Acquia surveyed 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Customer 107

Customer Transform Global Marketing Customer Journey 107

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail 59

Retail Customer Health Customer Journey 59

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion S&P Global (IHS Markit) $1.97

Market Research 104

Market Research Non-Profit Transform Marketing 104

Duct Tape Marketing

JULY 23, 2020

How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chuck Swoboda. In this episode of the Duct Tape Marketing Podcast , I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. Like this show?

Transform 96

Transform Global Marketing Product Marketers 96

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 117

Thought Leadership Transform eBook Analytics 117

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Doug Garnett

FEBRUARY 21, 2025

Okay, it’s not a peaceful topic as it led to serious wars in marketing Twitter a few years back. When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. Thus, from the companys viewpoint market distinctiveness grows over time to become stable.

Energy 59

Energy Transform Product Shoppers 59

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Welcome Software

APRIL 22, 2025

In this guide, we'll cover how to use AI for consistent messaging, so all your marketing channels are singing in perfect harmony without you even breaking a sweat. Is your marketing team out of whack? Here are 5 signs your marketing channels are not aligned. A specialized AI agent like our Industry Marketer can do just that.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Image: DPAA.

Gen Z 122

Gen Z Retail Transform Advertising 122

Marketing Insider Group

JULY 27, 2020

I joined Howard’s team earlier this year , and it has been great working in BI again — although I really never left, especially given how pervasive data and analytics have become in marketing. What is your take on the evolution of BI tool, technology, solutions and where is the market headed next?

Transform 122

Transform Analytics Global Marketing Place 122

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Direct Mail 128

Direct Mail Customer Acquisition Marketing Marketers 128

Martech

FEBRUARY 1, 2022

.” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay. Hybrid faces challenges.

Event Marketing 98

Event Marketing CMO Global Marketing Marketing 98

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What’s the big deal about balancing global and local marketing efforts?

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106