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TikTok launches AI video generation tool for marketers

Martech

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. However, they have great potential to simplify and scale TikTok marketing.

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CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

The Drum

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take a closer look. Half said board pressure has intensified, while 52% report CEOs are paying closer attention to marketing output. Read more here

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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

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Phygital agency NEWU is here to surprise you

Martech

Familiar examples of phygital marketing would be the placement of screens in brick-and-mortar stores as well as digital OOH experiences. For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes.

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