Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership 77

Thought Leadership Transform eBook Analytics 77

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience.

Transform 143

Transform Analytics Thought Leadership Global Marketing 143

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. outsourcing,” Andrews says. We’re trying to own a new and different space in the minds of our buyers.”

Transform 107

Transform Advertising Advertisers B2C 107

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 96

Thought Leadership Content Marketing Transform CMO 96

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. products they buy. Why CMOs Are a Dying Breed.

CMO 118

CMO Transform Advertising Advertisers 118

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email. Time and budgets are precious and you need solutions that make the most of both.

Customer 85

Customer Transform CMO Communications 85

Use Insider

DECEMBER 13, 2023

Beyond simply generating content (as we’ve all done on ChatGPT), it can streamline a brand’s entire approach to engaging and delighting audiences, placing speed and efficiency at the forefront. This ensures that marketing messages are culturally relevant and resonate with diverse audiences. How does generative AI work?

Customer 52

Customer User-Generated Customer Journey Transform 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute. Sure, Jenn.

Energy 90

Energy Transform Thought Leadership Marketing 90

Welcome Software

MARCH 15, 2022

Size: Enterprise & Mid-Market? Organizations are looking to leverage technology to fuel innovation and business transformation in the new year – with budgets to match. Advanced – Optimized processes in place, sophisticated use of technology and tools, strategic partner to Board and senior leadership.

Transform 52

Transform Marketing Marketers CMO 52

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 121

Shoppers Shopper Market Millennials Retail 121

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. This shift from a reactive to proactive marketing approach is working well for many B2B companies. What it is.

Direct Mail 116

Direct Mail Customer Acquisition Marketing Marketers 116

Unbounce

JULY 14, 2023

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

Transform 52

Transform Marketing Marketers CRM 52

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 53

Transform Marketing Marketers Global Marketing 53

Marketing Insider Group

JUNE 22, 2020

So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. The world is a better place because Jim was in it, and his spirit and legacy will be with us always. We actually plan to expand to the Florida prison system later this year. Follow Michelle @mcirocco.

Telemarketing 66

Telemarketing Transform Education User-Generated 66

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Duct Tape Marketing

JANUARY 2, 2018

is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. Though she has been working just over a year for Lockheed Martin, she has already been part of a transition to a new type of solar array that uses thin, flexible sheets in place of rigid panels. ”

Millennials 29

Millennials Manufacturing Transform Education 29

Duct Tape Marketing

MARCH 5, 2020

John Jantsch: Well, so that is, I’m thinking through as a listener here, that sounds great at the global level and I know that I benefit from all of that as a business owner, but what do you tell that local business owner, entrepreneur that says, okay, well what’s in that for me? And then trade is another thing.

Health 56

Health Manufacturing Law Transform 56

Econsultancy

DECEMBER 3, 2021

In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis. Gen Z is the only generation to cite online sources for all three of their top three favourite places to research luxury fashion.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. And the first place she turned to lament was Twitter. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel.

Transform 65

Transform Food eCommerce Education 65

Unbounce

AUGUST 16, 2023

His bestselling and award-winning book is called The Sharing Economy, published by MIT in 2016, and his research studies show how digital technologies transformed businesses, government and civil society. Arun has been a member of the World Economic Forum’s Global Future Councils on Technology Values Policy and the New Economic Agenda.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JUNE 15, 2020

This is the place where everyone can navigate and operate by what I call a “common set of celestial objects”. Q: What are the key aspects of “Data-Informed Decision Making”, how does Business Intelligence (BI), data and analytics play, and how do we best prepare for and support this as we continue to transform marketing ?

Transform 104

Transform Law Marketing Marketers 104

Marketing Insider Group

JULY 27, 2020

As the recent global COVID19 pandemic has dramatically accelerated digital transformation, what has its impact been upon the BI marketplace and how will the landscape change? We appreciate you showcasing why Business Intelligence is such an exciting place to be and thank you for your decades of outstanding leadership.

Transform 84

Transform Analytics Global Marketing Place 84

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So And that way they can find their country-specific localized materials in one place very easily.

Product 92

Product Global Marketing Management Digital Marketing 92