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TikTok launches AI video generation tool for marketers

Martech

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. Customization : Edit and tweak videos to fit your brand’s vision.

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CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

The Drum

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take a closer look.

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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Localization Specialists : Experts who understand cultural nuances in global marketing. Marketers who evolve from execution to strategic roles will lead the future. Shorter sales cycles. Higher win rates. Better onboarding.

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

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An outcome-driven framework for core martech selection

Martech

Marketing teams invest in technically impressive platforms that fail to deliver practical value. Because ticking boxes doesn’t transform marketing operations. Innovative marketing leaders flip the script. This connects technology decisions to marketing and business priorities. Marketing operations.

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Phygital agency NEWU is here to surprise you

Martech

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

To follow up on the Barbie trend, I cant skip mentioning Duolingo's perfect timing with their owl mascot, who transformed into Margot Robbie. Global Marketing Day, hosted by Semrush, is a 24-hour online marketing conference that brings together top experts from major brands like Google, TikTok, Pinterest, and Vogue Business.

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