Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Image Source 5.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions. Win them back with a ‘we miss you’ message.

Health 96

Health Customer Journey User-Generated Marketers 96

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. What is an affiliate marketing program? Affiliate marketing programs are a way for merchants to promote their products and services.

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketers 246

Marketing Insider Group

APRIL 22, 2025

However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. That way, donors can publicize their support and promote your organization amongst their families and friends.

Product 90

Product Promotion Health Marketing Strategy 90

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Customer Acquisition 138

Customer Acquisition Health Traditional Marketing Management 138

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 101

Branding Finance Fashion Health 101

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 133

Promotion Retail Law Food 133

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. For many brands, the answer is a resounding, “Yes!”

Marketers 97

Marketers Marketing Promotion User-Generated 97

Neil Patel

DECEMBER 28, 2022

If you’re like most website teams, you know that promotion is a necessary part of the job. In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today! So read on and start promoting your website today! Why Website Promotion Is Essential.

Promotion 132

Promotion SEO eBook Food 132

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. They help with split ends and breakage!

SEO 114

SEO Real Estate User-Generated Promotion 114

Jeff Bullas

FEBRUARY 19, 2023

That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events. Set an alarm or a notification.

Entertainment 350

Entertainment Communications Health Product 350

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Digital Marketer

MAY 18, 2023

May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. The Importance of Mental Health Marketing An estimated 1 in 5 U.S.

Health 81

Health Marketers Marketing SEO 81

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management 99

Management Marketers Marketing CRM 99

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. For example, we love how CIBC features co-op student profiles on their Instagram page to promote career opportunities. Its about building trust.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Promotion: How are you going to get the word out?

Marketers 122

Marketers Marketing Price User-Generated 122

Hubspot Marketing

MARCH 26, 2025

While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if its entertaining and personally interactive. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 109

Video Marketing Entertainment Marketers Marketing 109

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketers 135

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Use the feedback your teams give you to guide your overall marketing strategy. Gamification is also a great strategy.

PR 113

PR Gen Z Thought Leadership Communications 113

Neil Patel

JUNE 25, 2025

7 Relationship Marketing Strategies to Attract Loyal Fans To build a loyal customer base, you have to think beyond generic loyalty programs and email blasts. Let’s look at seven strategies to develop stronger relationships with customers. Instead, personalize your promotions. Use customer data to your advantage.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

FEBRUARY 27, 2024

But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Rewriting marketing’s narrative Marketing’s tired narrative is out. Solve problems, not just promote. Millions are gone, and their absence weighs heavily. In your inbox.

Marketing Strategy 116

Marketing Strategy Shipping Marketers Marketing 116

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Kuno Creative

APRIL 17, 2025

Maybe it was through a blog post answering a health question, a testimonial from someone in a similar condition or a short video explaining a procedure. In a B2B healthcare content marketing strategy, the ultimate goal of improving patient care is the same whether youre selling medical devices, software or support services.

Content Marketing 52

Content Marketing Health Marketers Marketing 52

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. An effective promotional plan needs to be established early in the process.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Sprout Social

NOVEMBER 25, 2024

In authentic influencer marketing, brands work with influencers whose values and mission align with their own. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It’s what they crave. Never underestimate the value of social media engagement.

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. Business, science and health: Fluency optimization made content clearer and more engaging.

User-Generated 131

User-Generated Transform SEO Law 131

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues.

Health 52

Health Transform Education Marketers 52

Sprout Social

MARCH 18, 2025

To capitalize on the influencer opportunity, over half of marketing teams plan to build out their roster of influencers and expand partnerships this year. As they do, teams should consider the role influencers play in their big picture marketing strategy.

Health 61

Health Influencer Marketing Food Retail 61

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. a Melbourne, Australia-based boutique consultancy, relies on Sprout’s Listening solution to deliver exceptional insights and results for their clients’ strategies. What day is leg day? . haarper. ,

Health 145

Health Manufacturing Promotion Social Media Marketing 145