Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 145

Millennials User-Generated Shoppers Transform 145

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Millennials: 42% of content creators 8. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Marketing Insider Group

NOVEMBER 11, 2019

The new face of creativity is data-driven,” argues Prodeep Bose, EVP of growth and innovation at The Bloc, a health creative agency. Tasmin Kingma, chief operating officer at digital transformation consultancy Hoorah Digital, says data can inform all aspects of an ad campaign, including the target. Zero in on the most usable data.

Transform 111

Transform Millennials Health Marketers 111

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 140

Branding Transform Gen Z Entertainment 140

Hubspot Marketing

JULY 30, 2023

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. The main one is introducing a “social media reboot.”.

Transform 143

Transform Marketers Marketing Millennials 143

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. Pharmacy and health 35.3% Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. Beauty products 43.1% Household supplies 40.9% million 46.6%

eCommerce 102

eCommerce Gen Z Shipping Retail 102

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 141

Millennials Education User-Generated Advertisers 141

Martech

NOVEMBER 29, 2021

“I’m a Black millennial woman and my expertise lies in engineering and tech. “One of the new ones that’s coming out is ‘Social Determinants of Health.’ Recruiting diverse talent is one thing. Retaining it is something else. ” Now, however, KeepWOL is getting inspiration from its customers.

Health 106

Health Millennials Finance Entertainment 106

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Duct Tape Marketing

MAY 22, 2024

Maise (02:50): So the title of the book comes from a real story of my boss, Fidel Bacio, who was the founder and CEO of Bon Appetit Management Company, had this personally transformative experience of visiting a industrial hog operation. It's time to transform your approach. So is that a great place to start?

Transform 93

Transform Food Millennials Price 93

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. There should be no separation between mental health and leadership, and mental health should be normalized in the workplace. This is John Jantsch.

Health 87

Health Transform Gen Z Management 87

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. People – showcased the customer stories, innovative inventions, and transformational ideas made possible by AutoCAD.

Branding 110

Branding Millennials Entertainment Transform 110

Duct Tape Marketing

MARCH 4, 2020

And then I work with them to transform their customer experience, and what I find is most of the companies that hire me are already doing pretty well. And what I would say is that all of us are becoming millennials. Micah Solomon: Four girls and two of them are millennials, that’s awesome. Micah Solomon: Totally.

Customer 81

Customer Millennials Transform User-Generated 81

Econsultancy

MARCH 4, 2022

Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%), which have seen the largest jump in growth in recent months, up from 5 th place in 2020. Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% billion, up from $386.1

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Moz

MARCH 3, 2020

We selected the following common verticals for analysis: Health and fitness Travel Sex and relationships Finance Technology Sports Food and drink. Health and fitness. In the health and wellness world, it can seem like everyone is giving advice. Be careful around diet culture and mental health topics, specifically.

Content Marketing 62

Content Marketing Finance Millennials PR 62

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. million began using telehealth services for new or existing health conditions. The Digital Transformation Monthly. A further 7.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

Health 111

Health Transform Fashion Gen Z 111

Duct Tape Marketing

JANUARY 9, 2024

” Embark on a journey of leadership transformation as Mike discusses the innovative concept of camp recruiting and how it serves as the all-in approach to unleashing team potential. Gain valuable insights into redefining traditional recruiting methods and creating a culture that fosters team excellence.

Non-Profit 60

Non-Profit Education Transform Millennials 60

Litmus

OCTOBER 10, 2024

Instead of simply segmenting “women aged 25-35,” you could zero in on “urban millennial women who’ve purchased eco-friendly products in the last 30 days and clicked on your last three emails.” Credit score: Provide credit-building tools or premium financial products based on credit health.

Shoppers 91

Shoppers Health Email Marketing Retail 91