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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click Listening in the Left Bar.

Gen Z 125
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3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Adobe Experience Cloud Blog

Attending this year’s SHSMD Annual Conference gave me insights of how healthcare providers have tackled these challenges by undergoing a digital transformation in different parts of their business. Leverage Virtual Health. One thing is for certain—if you don’t innovate, someone else will.

Transform 134
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 72
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. Were shifting the focus from vanity to science, health, confidence, and identity. Our most meaningful connections [with consumers] come when people feel seen.

Gen Z 59
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Gen Z 135
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In-game ads: The future of youth marketing

SmartBrief - Marketing

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111