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How to hire an influencer: A guide for successful partnerships

Sprout Social

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

Gen Z 112
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The future is niche: a brand guide to popular niche communities

Sprout Social

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space.

Branding 101
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. This was likely due to high shipping costs, and we ultimately had to go back to square one and re-evaluate our pricing strategy to ensure we had healthy margins.” Image Source 5.

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What is social AI? The ChatGPT alternative for social marketers explained

Hootsuite

For example, look at Ochsner Health , Louisiana’s largest nonprofit academic healthcare system. They have a set list of approved responses in place for negative feedback. Sentiment insights from social AI help you know what’s needed in the moment to right the ship.

Marketing 102
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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

In 2023, Gmail started placing paid ads in users’ Promotions Tabs. This is when Gmail may start placing them into the spam folder. You’ve got a wealth of opportunities to make the most of your time in this wonderful place. The spam folder, on the other hand, may suggest there’s a problem with the health of your email program.

Promotion 103
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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list. A well-placed CTA can significantly improve click-through rates and drive desired actions from your email recipients. Effective calls to action (CTAs) are crucial in driving engagement.

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Everything You Should Know About Facebook’s Commerce Manager

Hootsuite

Choose the countries you ship to, then click Next one more time. Select your catalog, enter your shipping options, and click Next. Commerce Manager brings all your Facebook and Instagram selling information into one place, so you can keep your inventory up to date and never miss shipping out an order. Then, click Next.