Animalz blog

AUGUST 5, 2025

Kirti’s team applies a two-tier system: Use AI tools like Copilot and Firefly to speed up drafts and design for lower-priority content, and keep high-impact thought leadership human-led. Kirti is known for combining SEO with thought leadership. She also points out a shift in how teams measure content. Why is that?

SocialPilot

JUNE 26, 2025

Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. Build Trust with Thought Leadership: People trust people more than brands.

Gen Z

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. Even as the platform has changed, I still feel like it’s the easiest place to grow an audience quickly.

Branding

Marketing Insider Group

FEBRUARY 19, 2025

Maybe youre a marketing professional with a passion for storytelling, or a fitness coach who believes in sustainable, long-term health changes. You want people to instantly know theyre in the right place (and not have to second guess whether this is the same brand as the one theyve interacted with on other platforms).

Branding

Animalz blog

MARCH 25, 2025

Everybody Wants Thought Leadership Content (00:43:00): Animalz article on “earned secrets” mentioned in the wrap-up discussion about finding unique organizational insights. In order to make sure the health of the system continues. Don’t. Dump 10,000 pages overnight. Ty Magnin: Yeah. We emphatically agree.

User-Generated

Animalz blog

JUNE 17, 2025

Their content isn’t just thought leadership. Matt Hummel [00:13:36]: You know, we have we have inventory, if you will, that supports every industry, and we and we dip into health care and manufacturing and financial services. So we had 15 of our wonderful customers in Tuscany, really tough place to meet.

Whitepaper

SocialPilot

JULY 14, 2025

Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. This functionality has been retired, and in its place comes something more powerful: Specialisms. Great for thought leadership or SEO-style positioning.

Real Estate

Lusha

DECEMBER 9, 2024

Share valuable content: Post insightful articles, industry news, or thought leadership pieces that demonstrate your expertise and resonate with your target audience. Take care of yourself: Prioritize your physical and mental health. Personalize your connection requests and explain why you’d like to connect.

Communications

Jeff Bullas

MAY 30, 2025

Precedence Research 10 creative ways to use your AI avatar to build thought leadership Here are 10 creative ways to use your AI avatar to amplify your presence, spread your ideas, and build authority—without burning out. billion in 2024 to USD 167.48 billion by 2034, with a CAGR of 37.79%.

Branding

Sprout Social

JUNE 3, 2025

Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health. Find overlapping interests Next, place your brand identity side by side with that of your audience. Its part of Calms approach to niche marketing.

Gen Z

SocialPilot

JUNE 3, 2025

Use this prompt to generate motivational or expert advice posts for your brands thought leadership. Micro Infographic Post Create a single-slide micro-infographic post titled 3 Hidden Sugar Sources to Avoid for a health coach. Did you know your gut health affects your mood?), Include watermark/logo bottom left.

Transform

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Program health can be measured based on both qualitative and quantitative metrics. By listening for behaviors, rather than programming if/then statements for every interaction, you can simplify the process for placing the most relevant information in front of each audience segment based on their interests.

Health

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Lesson 4: Have courage!

Transform

Marketing Insider Group

MARCH 27, 2020

Creating thought leadership. Amplify your best thought leadership. Webinars are certainly another great place to start. If you don’t already have one, check into the opportunity for mental health services for your company. make sure everyone is aware of tele-health options for doctors.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare. A survey of 1,060 U.S. Social Media'

Social Media Marketing

Adobe Experience Cloud Blog

APRIL 27, 2020

For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. It can also be key to keeping your mental health in check and ensuring you’re able to effectively keep up with your work. Stick to a regular morning routine. Check in and be kind.

Product

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? Set the right goals.

Customer

Adobe Experience Cloud Blog

JANUARY 23, 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. The data doesn’t get any fresher, or the process any easier, than mining emails to maintain the health of your database. Beyond Database Health. Think about it.

Health

Adobe Experience Cloud Blog

AUGUST 3, 2015

And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel. Well, unless it’s high because you have no lead scoring in place, in which case—get back to work. “My My conversion rates are all over the place”.

Non-Profit

Adobe Experience Cloud Blog

MARCH 15, 2017

To create a database that’s full of subscribers who love you, you need to have a reactivation strategy to recover the “love me nots” as well as the proper opt-in/opt-out processes in place. As an email marketer, list hygiene is critically important to your database health. I’d love to hear in the comments below.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” it’s just wasting space—or worse yet, it effects the potential customer experience because they may be placed into the wrong track. job title, purchasing timeline, etc.),

CRM

Adobe Experience Cloud Blog

NOVEMBER 9, 2015

The Canadian Organization of Health and Safety claims that the effects of fatigue are similar to being drunk : Reduced decision-making ability. Long hours at the office come at the expense of more than just sleep: it eats into your personal interests and your social life and deprives you of the inspiration to go to work in the first place.

Product

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion.

Customer Journey

Sprout Social

NOVEMBER 17, 2022

The brand also used this fact-sharing technique to honor World Mental Health Day. The Reel below features their chief creative officer, Chris Breen, talking about the agency’s clients and sharing his thoughts on the industry. Place the spotlight on frontline responders who are making a difference. View this post on Instagram.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

While a buyer’s journey is self-directed, clearly defining each stage helps power the health of your marketing funnel. Now that a framework is in place, let’s talk about the more granular pieces of data across the buyer’s journey. Select the Appropriate Metrics for Your Business.

eBook

Set Up

MAY 12, 2022

Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. z, and then moved to Unilever where she spent over a decade traveling the world to places like Brazil, the U.K., and The Netherlands. Watch the full interview to the right. First Name.

Health

Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. As a board member at Bayesian Health, he’s also involved in driving AI innovations for healthcare.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. The post 5 Practical Ways to Strengthen Your Sales and Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Health

Marketing Insider Group

JANUARY 4, 2021

It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience.

Transform

Sprout Social

APRIL 26, 2022

So communications—especially external comms like thought leadership or speaking gigs—can be a tough sell. Clearly define these benefits, and provide examples of brands with strong executive thought leadership. Improve brand health? For external comms, think about where you want to increase leadership presence.

Communications

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Analyze how people respond to your organic posts and paid ads in one place. Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health.

Branding

Marketing Insider Group

DECEMBER 18, 2019

The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business. Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix

Hubspot Marketing

OCTOBER 25, 2022

Running your own business can be a great career choice for people living with long-term disability or health condition. In this post, we’ll discuss why networking can be a challenge and best practice approaches to networking that disabled entrepreneurs can put in place to stay on top of both the competition and their own health.

Health

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

This type of information tends to be useful to your audience and lives in a prominent place on your site for people to easily find and reference. . They might not care so much about mileage on shoes and instead gravitate toward bigger topics like health, wellness, or sports.

PR

Hubspot Marketing

NOVEMBER 25, 2019

I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Every summer, I start a vegetable garden. Content seeding.

Fashion

Adobe Experience Cloud Blog

JUNE 8, 2018

Have to read,” for the most part, has its place, but “wanna read” is where it’s at. But you’re in the financial services world, or high-tech industry, or manufacturing, or health care, and the like, you say, and you can’t serve up a corporate home page that’s about soccer and hip-hop and car racing, and exploration, the way Red Bull’s is.

Branding

Adobe Experience Cloud Blog

MARCH 16, 2018

Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines. The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Platform