Martech

SEPTEMBER 27, 2024

I couldn’t continue to work in a space which didn’t have a sophisticated understanding of how marketing was changing. I went to a start-up weekend and pitched a concept I’d been working on — a mobile app for health and fitness — won the start-up weekend and basically had the opportunity to quit my job and have no money!

CMO

Animalz blog

AUGUST 5, 2025

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

Animalz blog

MARCH 25, 2025

In order to make sure the health of the system continues. Um, in part because [00:28:00] we got product market fit with content marketing. So we, we really care about research brief creation content and, and increasingly things like content refresh and health and, and metrics. Don’t. Ty Magnin: Yeah.

User-Generated

SocialPilot

JULY 14, 2025

Digital Marketing & Agencies Ideal for: Social media managers, marketing agencies, content strategists Hashtag Follower Intent #digitalmarketing Broad discoverability for marketers #socialmediastrategy Content marketing and distribution tactics #contentmarketingtips Best practices and frameworks #agencylife Behind-the-scenes, culture-building content (..)

Real Estate

Hubspot Marketing

JULY 31, 2025

Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. But keeping patients’ protected health information safe is a requirement, not just a nice-to-have. In fact, it’s what patients prefer.

CRM

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. With increasing awareness about skin health and the effects of UV radiation, consumers are more discerning than ever.

Product Marketing

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director.

Health

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO

Buffer Marketing

OCTOBER 9, 2024

  I have a much larger mission than selling health products — I’m hoping to build customer demand and supply chain foundations for a more regenerative food system worldwide.   At the same time, we had built a dedicated customer base during our first couple of years on the market.

Health

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.".

Energy

Hubspot Marketing

DECEMBER 17, 2020

The marketing images of dogs sleeping or lounging on Orvis beds is enough to inspire a nap. They’ve made their site a resource for dog health and behavior topics. Product category: Bedding. The bed linens product category is grouped under ‘home textiles’ together with curtains, quilts, pillows, and towels. Image source.

Product

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.

Customer

Martech

SEPTEMBER 22, 2021

As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize.

Price

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team. Atlassian started using Sprout Listening in 2019.

Health

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. Unifying under a shared vision of what “success” really means assures that each team achieves it.

Health

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product

Buffer Marketing

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. This could mean asking advice about carving a different career path for yourself, firing your imposter syndrome, recognizing important milestones, taking time for your mental health, or reflecting on what work-life balance means to you.

Health

Martech

JULY 21, 2023

A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing. In all other sectors, from manufacturing to health care to legal services, uncomfortable consumers equaled or far outweighed those consumers who were comfortable with genAI. Why we care.

Manufacturing

Marketing Insider Group

JULY 3, 2023

The newsletter and network also help readers discover sources for funding and product market fit. The content is a treasure trove for B2B marketers looking for current trending topics and pain points for business leaders. For example, the site outlined a two-hour health podcast in 1,800 words.

Health

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM

Hubspot Marketing

NOVEMBER 12, 2020

These eleven questions are intended to help you understand the demand for a new product or service. These questions will uncover buying habits for a product like the one you're envisioning and whether there's true product-market fit. What is/was your first reaction to the product? How would you pronounce this?

Market Research

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Health Via Modern Nutrition). Best Agency Email : DAU Relationship Marketing.

B2C

Hubspot Marketing

OCTOBER 29, 2020

Panera has successfully cornered the “health-conscious” and “ climate-conscious ” segment of the fast casual dining industry. With countless fast casual restaurants on the map, it’s hard to decide where to eat when you’re in the mood for a quick meal, But, for some reason, Panera Bread always comes to mind (at least for me). Not entirely.

Food

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z

Neil Patel

MARCH 1, 2021

Consulting productized services are offered by several companies, including the two below: Ethercycle is a productized e-commerce consultancy offering to design and optimize Shopify stores for clients for flat rates. Marketing/B2B Solutions.

Product

Neil Patel

NOVEMBER 4, 2020

For example, account health, shipping performance, product deactivation, intellectual property violations, and several others all have an impact on how you market your store and products on Amazon. First, it’s a reminder that the top agencies have a core Amazon marketing service. A diverse team of experts.

Shoppers

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. This makes working as an SEO less stressful.

SEO

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This marketplace thoroughly screens all writers and has niche experts.

Place

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. You won’t have to sort through these numbers on your own.

Marketers

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects.

Price

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price

Hubspot Marketing

APRIL 2, 2024

growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7% In many cases, a no-meeting Friday or work from home Friday can increase salespeople productivity."

Manufacturing

Neil Patel

OCTOBER 24, 2020

Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.) On the other hand, consultancies are more focused at the strategic level, which involves building brands for long-term health and commoditizing strategy execution.

Real Estate

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting