Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Addressing such concerns is far from straightforward.

Gen Z 111

Gen Z Pharmaceutical Customer Acquisition Marketing 111

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7% Ultimately, leaders worried that 2021's summer trends would impact their bottom line. But did they?

Manufacturing 102

Manufacturing Communications Health Analytics 102

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.".

Energy 128

Energy Health Millennials Marketing 128

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything?

SEO 137

SEO PR Customer Journey Health 137

Martech

SEPTEMBER 22, 2021

As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize.

Price 115

Price Food Health Retail 115

Ariyh

NOVEMBER 13, 2023

I recommend checking out one of these 3 previous ones that I believe are underrated: Far is prestigious, near is mainstream The power of personal The science of product selfies Ok, here we go! 🌱 The origins For years I’d been frustrated by how far behind marketers were from the latest science.

Finance 52

Finance Health eCommerce Price 52

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Another wonderful touch is how the ad prioritizes narrative over product placement. So you don’t need an enormous budget to get started.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Buffer Marketing

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. This could mean asking advice about carving a different career path for yourself, firing your imposter syndrome, recognizing important milestones, taking time for your mental health, or reflecting on what work-life balance means to you.

Health 136

Health Place Product Marketing Product 136

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 86

Price Market Segmentation SEO Market Research 86

Marketing Insider Group

JULY 3, 2023

The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly. For example, the site outlined a two-hour health podcast in 1,800 words.

Health 102

Health Place Marketing Plan Content Marketing 102

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 112

Copywriting CMO PR Social Media Marketing 112

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

Food 137

Food Non-Profit Marketing Marketers 137

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. What can you ask beyond " What do you think of our product?" However, it's easier said than done.

Market Research 142

Market Research Food Health Product 142

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This marketplace thoroughly screens all writers and has niche experts.

Place 66

Place Whitepaper Finance Price 66

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Adobe Experience Cloud Blog

APRIL 25, 2018

Just as a doctor isn’t only a doctor, marketers aren’t just marketers, and salespeople aren’t just that either. To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 86

CRM Health Customer Journey Performance Marketing 86

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. What Amazon marketing companies can you trust?

Shoppers 139

Shoppers Transform Marketing Marketers 139

Hubspot Marketing

AUGUST 25, 2022

Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers. The influencer can demand compensation in monetary value or complimentary products and services in exchange for their recommendation. Create content for your campaign.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

DECEMBER 28, 2023

Some workers choose remote work to help meet their physical needs, mental health needs, or family demands. People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen. Don’t assume you need to be working 100% of the time while you’re home to be more productive.”

Energy 109

Energy Food Entertainment Logistics 109

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

Marketing 84

Marketing Marketers B2C Price 84

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. How to Speak “Martech” to Everyone. Focus on tailoring your information to your audience.”.

CRM 93

CRM Email Marketing Finance CMO 93

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Duct Tape Marketing

MAY 8, 2024

And if you do a Google search for a product, you say this product versus that product, you get all of these crappy affiliate links and it's all just spam and junk. Obviously you go to experience the product before you buy, watch an unboxing video, it comes with that length of cable or does it work this way?

Transform 70

Transform Entertainment Place CRM 70

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 138

Product Transform Fashion Retail 138

Duct Tape Marketing

AUGUST 23, 2023

It's funny because for a founder, no matter how good the financial outcome, leaving a company you started that you sacrificed your family for is like fraught with mental health issues. I was the face of this company, became overweight, became insufferable, and the Peloton community is what saved me and brought my mental health to stability.

Energy 51

Energy Whitepaper Health Transform 51

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. Millennials in the U.S. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

From your website to any apps you’ve developed, any digital product that touches your customers during their journey from sales to delivery should be seen as a child that requires constant attention and instruction. Imagine having insights into the three things per day your child should learn. SCRUM Team. These are your stakeholders.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Neil Patel

OCTOBER 24, 2020

These consultants have a market-specific understanding and know the best practices of your industry niche. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.) Human Resources Consultants. Varying Budgets and Mandate Size.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Unbounce

SEPTEMBER 4, 2023

This might sound counter-productive but letting the recipient know why you’re sending the email and what to expect is the best way to get their attention. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples.

Email Marketing 98

Email Marketing Customer Product eBook 98

Set Up

MARCH 29, 2022

Steele: Each job transition I made as technology continued to shape the behavior of humans helped me to expand my capabilities, navigate complex marketing problems, and find new creative outlets. My favorite pivotal moment was when I began being able to lead and direct my own video productions. And take time off!

Law 52

Law Thought Leadership Marketing Marketers 52

Unbounce

SEPTEMBER 21, 2023

This might sound counter-productive but letting the recipient know why you’re sending the email and what to expect is the best way to get their attention. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples.

Email Marketing 52

Email Marketing Customer Product eBook 52

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. It’s magical.

User-Generated 58

User-Generated Health SEO Product Marketing 58

Content Marketing Institute

AUGUST 28, 2018

I see companies trying so hard to get their message across, which often results in spewing product marketing jargon in a one-dimensional outburst of features and benefits. We are not marketing “at” people, we are having a conversation with them and trying to teach them. chuckhester #CMWorld Click To Tweet.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Adobe Experience Cloud Blog

APRIL 25, 2017

Antonio Lucio, CMO of Visa, measures reach/recall, usage lift, and brand health. Product Innovation. S cientific: The best CMOs know that their revenue metrics must be simple, yet constantly evolving with the changing dynamics in their industry.

CMO 113

CMO Thought Leadership Marketing Marketers 113