Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. The annual Holiday 100. Google has launched this new spot for exclusive shopping deals. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites.

Shoppers 109

Shoppers Price Retail Place 109

Martech

SEPTEMBER 8, 2023

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. And a quarter said they preferred to shop on social over that period.

Shoppers 119

Shoppers Food Health Place 119

Martech

NOVEMBER 28, 2023

“The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “The Cyber Monday itself was a record breaker with U.S. billion, up 9.6%

eCommerce 107

eCommerce Shoppers Price Analytics 107

Martech

OCTOBER 3, 2023

The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say they will shop for themselves. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. Why we care.

eCommerce 114

eCommerce Market Research Product Branding 114

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. growth YoY in online holiday spending New deals hub. Google has launched this new spot for exclusive shopping deals. Annual Holiday 100 list. Why we care.

Shoppers 86

Shoppers Price Retail Place 86

Search Engine Land

SEPTEMBER 12, 2023

Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. These tests could be general improvements or holiday-specific optimizations.

eCommerce 142

eCommerce PR Marketing Marketers 142

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays.

SEO 131

SEO PR eCommerce Analytics 131

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season.

eCommerce 101

eCommerce Price Shoppers Customer 101

Search Engine Land

NOVEMBER 4, 2022

Help brands better understand how performance for Amazon ads shifts over the course of the holiday shopping season. Looking back at the 2020 vs. 2021 holiday seasons. In turn, advertisers saw sales per click in the third week of December soar relative to 2020, the exact opposite of the trend a year prior. Let’s dive in.

Advertising 98

Advertising Advertisers Shoppers Shipping 98

Martech

AUGUST 23, 2023

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion in 2022 — essentially a flat trend. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 Dig deeper: Marketers need to be ‘always-on’ for holiday shopping Enter AI. Just send it back.

Shoppers 84

Shoppers Retail Promotion Place 84

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. They should de-emphasize one-off, interruptive marketing campaigns that could disrupt consistent shopping cycles and turn consumers away. sales hitting $16.4 billion this year.

Shoppers 98

Shoppers Transform Customer loyalty Customer Journey 98

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Our year-over-year consumer research has observed growth in consumers shopping both sooner and in some cases, year-round for winter holidays. Dig deeper: Why we care about loyalty marketing Hybrid shopping. Why we care.

eCommerce 102

eCommerce Shoppers Retail Price 102

Search Engine Land

AUGUST 22, 2023

Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Include a placeholder message that allows customers to find sales or deals through copy like “Our seasonal holiday sales may be over, so browse through our current deals,” with a link to the generic sales page.

SEO 97

SEO Shoppers CRM eCommerce 97

SmartBrief - Marketing

DECEMBER 7, 2023

This holiday shopping season has started off with a bang. The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 After all, the holiday shopping is not finished yet! over the duration of the holiday shopping period of Nov.

Shoppers 52

Shoppers Retail eCommerce Analytics 52

Digital Marketer

APRIL 18, 2024

This trend is projected to continue, with the number of cord-cutters reaching 72.2 As these trends continue, political advertisers will have no choice but to follow their audiences to digital channels. To avoid being drowned out by the political noise, brands will need to start planning their holiday campaigns earlier than usual.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Martech

NOVEMBER 23, 2022

Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend. Dig deeper: No matter the time of year, there’s a holiday you should be planning a campaign for. A silver lining. Total sales expected to rise. Cyber Monday.

Shoppers 96

Shoppers eCommerce Retail Analytics 96

Martech

AUGUST 31, 2022

It’s not just you, the holiday shopping season is getting longer — particularly this year. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for. When will they shop. eMarketer ).

Shoppers 89

Shoppers Price Retail Shipping 89

Search Engine Land

NOVEMBER 15, 2022

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. How Performance Max adoption rates have trended over the past year.

Advertising 98

Advertising Advertisers Retail Branding 98

Rock Content

JUNE 9, 2023

The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season. Influencers advertising and brands taking advantage of trends are also common. Chinese and American holidays run on completely different schedules. Also, your users are 1.4x

User-Generated 84

User-Generated Influencer Marketing Branding Product 84

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Branding 104

Branding Retail Fashion Food 104

Martech

NOVEMBER 24, 2021

The latest from the Adobe Digital Economy Index shows that consumers have spent over $70 billion in online shopping this season (beginning November 1), almost a 20% increase YoY. This reflects a trend in 2021 towards early holiday shopping. billion on the day itself.

Retail 92

Retail Health Price 92

illumin

DECEMBER 22, 2023

Boxing Day didn’t originate as a day of shopping. Once spent at home with family or watching sports tournaments, the annual day off has changed to take on a similar role to Black Friday in the US, making it the perfect opportunity for a shopping spree. The trend of shopping on Boxing Day is newer than many would imagine.

Law 52

Law Retail Shoppers Advertising 52

Search Engine Land

NOVEMBER 30, 2022

“Consumers voted with their wallets over Black Friday and Cyber Monday by shopping with independent businesses,” said Shopify President Harley Finkelstein. “The future of commerce is on any surface, whether that’s shopping online or in store.”. Toys topped the most popular items shopped. Other factors weighing in.

eCommerce 97

eCommerce Price Advertising Advertisers 97

Sprout Social

AUGUST 3, 2020

In this article, we’ll use Pinterest search trends to map out what consumers are most looking forward to and how retailers should prepare for a post-COVID world. Pinterest search trends are filled with optimism. With safety and convenience top of mind for customers, online shopping is paramount for retailers’ long term survival.

Retail 133

Retail eCommerce Shipping Entertainment 133

Digital Marketer

OCTOBER 27, 2022

When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. Holidays are a time when people are looking to spend more than usual. Holidays are a time when people are looking to spend more than usual.

SEO 78

SEO Transform eCommerce Promotion 78

Search Engine Land

NOVEMBER 29, 2023

want a sneak preview of creative effectiveness in December, then they should find a quiet moment during the current shopping frenzy on this side of the pond to analyze and evaluate what are the most effective Christmas ads for 2023 over in the U.K. The LEGO Group Holiday Hero ,” with a CES of 7.55 If digital marketers in the U.S.

Shoppers 111

Shoppers Retail Digital Marketing Advertising 111

Neil Patel

OCTOBER 4, 2021

Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping. When it comes to the big holidays, you want everything to be running perfectly, so you’ve got to start planning ahead of time. There’s a reason why (virtually) every ad you see during the holidays plays on the festive theme.

Shoppers 120

Shoppers Retail Digital Marketing Email Marketing 120

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. He added: “The data learnings that we’re getting for the surfaced opportunities, these are really opportunities for us to work with marketers, especially when we see newly trending search queries.

Customer 95

Customer eCommerce Analytics Retail 95

Search Engine Land

DECEMBER 5, 2022

Holiday shoppers aren’t the only ones who wait until the last minute. . Optimizing your Amazon product listings is crucial if you want to have any shot at standing out in a field of crowded competitors – especially during a lucrative time like the holiday season. . 3 quick Amazon optimization tips for the holidays.

Shoppers 98

Shoppers Price eCommerce Advertising 98

Hubspot Marketing

DECEMBER 19, 2023

Source: Google Trends, six-month rolling average Games like badminton, racquetball, croquet, and spikeball will see increased popularity through activity bars, facilities, and clubs. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip into residential space.

Gen Z 103

Gen Z Non-Profit Millennials Shipping 103

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter?

Health 95

Health Food Promotion Energy 95

Martech

JULY 12, 2022

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. This may be an effort to tie it to another, more traditional reason for summer shopping. Recent in-store shopping surge. Why we care.

Retail 88

Retail eCommerce Energy Price 88

Hubspot Marketing

DECEMBER 13, 2022

Overall, year-over-year leads and conversions are trending up, which could be a positive sign for marketers who want to show that their work does impact their brand's bottom line. Only Leisure and Hospitality saw a significant MoM gain, which makes sense due to holiday-related travel and annual vacation planning on the rise.

Branding 111

Branding Manufacturing Health Retail 111

Martech

DECEMBER 9, 2022

Dig deeper: Online retail kicks off holiday season with record sales. Over the course of 2020, we saw a 40% increase in net new digital shoppers according to our Shopping Index. ” A quiet start to the holiday season. ” Retailers start the holiday season with a planned discount calendar. 2% globally).

Retail 104

Retail eCommerce Shoppers Communications 104

Search Engine Land

NOVEMBER 28, 2022

However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Shopping statistics. “Black Friday Cyber Monday has grown into a full-on shopping season. Adobe Analytics said online sales rose 2.3% Peak sales per minute: $3.5 USD or $105.10

Shoppers 96

Shoppers Health eCommerce Retail 96

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. More than half of all retailers surveyed said their customers log in only a quarter of the time while shopping. 24 will reach 3.7%

Retail 74

Retail Shoppers eCommerce Fashion 74

Neil Patel

JANUARY 27, 2023

Seasonal SEO is the practice of optimizing content and keywords to take advantage of seasonal trends in search results. You may recall some of the events shown in Google Trends above.) For example, the World Cup and the Olympics are trending topics every four years. For example, let’s say you own a clothing shop.

SEO 91

SEO B2C Shoppers User-Generated 91