AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses. Plus we’re going to answer some important questions for growing your Etsy email list. How to use it?

Real Estate 92

Real Estate Promotion Communications Email Marketing 92

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? I am trained with Search Engine Land content.

Finance 96

Finance Manufacturing Health Education 96

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Marketers Copywriting 94

AWeber

APRIL 17, 2024

Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. And it allows you to reach a much more targeted audience.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

Customers.ai

NOVEMBER 7, 2023

The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an email marketing platform that appends UTMs after a link redirect. Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

AWeber

FEBRUARY 6, 2024

If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed? So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. That creates a good-news, bad-news dilemma for Etsy sellers.

Promotion 94

Promotion Shoppers Advertising Advertisers 94

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Link building has changed.

PR 132

PR SEO Health Influencer Marketing 132

AWeber

MARCH 25, 2024

The number one most important factor in all of email marketing is deliverability. Because when you send an email to your audience the goal is to get seen, opened, and clicked. But if your emails never make it to your audience’s inbox, then there is no reason to send an email. What is email deliverability?

Promotion 90

Promotion Email Marketing Place Customer 90

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Shipping 107

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 101

Promotion User-Generated eCommerce Marketing 101

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Energy 104

Energy Non-Profit Real Estate Health 104

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 85

Email Marketing Law Marketing Marketers 85

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Focus on Intent-Driven Outbound Emails According to Customers.ai Founder & CEO Larry Kim, it’s time to zero in on intent-driven outbound emails.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

SEO 117

SEO PR Promotion Customer Journey 117

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Vertical Response

JANUARY 8, 2024

In digital marketing, an email contact list is a valuable asset. But how do you grow this list organically, ensuring it’s filled with high-quality contacts who are genuinely interested in your brand? Create Engaging Opt-in Forms Opt-in forms are the gateways to your email list.

eBook 89

eBook SEO Communications Digital Marketing 89

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. 1: Set up your mailbox Think about how you as a sender are perceived. Inboxes are overflowing and attention spans are shrinking.

Email Marketing 126

Email Marketing Marketing Marketers CRM 126

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 99

Email Marketing Customer Acquisition PR Health 99

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve?

Affiliate Marketing 78

Affiliate Marketing Manufacturing User-Generated Promotion 78

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! We aren’t done helping yet though.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Copywriting 109

Copywriting User-Generated Management Communications 109

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 91

Email Marketing Communications Law Transform 91

Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Organic marketing isn't like paid ads, it's not about direct LTV to CAC.

CMO 91

CMO User-Generated Advertising Advertisers 91

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention?

Email Marketing 82

Email Marketing Fashion Entertainment Retail 82

Search Engine Land

MAY 13, 2024

The inner workings of a knowledge graph : How does a search engine populate and use information from the knowledge graph? How can this augment your search results? How can topical authority further augment returned results? Practical SEO strategies : How to optimize your content for this new landscape.

Gen Z 111

Gen Z Transform SEO Millennials 111

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52

Price eCommerce Marketing Marketers 52

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. But how to get Google reviews? Builds Brand Trust Reviews are modern-day word-of-mouth for building real trust in brands.

User-Generated 86

User-Generated Customer Food Place 86

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. We already rank in many lists like “best appointment setting companies.” A person who looks it up is in the market to spend money. So, why start from the bottom in B2B?

SEO 110

SEO User-Generated Promotion Email Marketing 110

Search Engine Land

MAY 6, 2024

Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless. Most SEO tools or CMS platforms can import CSV files containing a list of redirects, so you’re stuck adding them one by one.

SEO 121

SEO Analytics Communications Management 121

Customers.ai

JANUARY 31, 2024

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. A match made in heaven: Website Visitor Identification and Marketing Automation !

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam.

Health 100

Health Education Email Marketing Product 100

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 110

Email Marketing Marketing Strategy Marketing Marketers 110

Search Engine Land

APRIL 19, 2024

Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Be clear about how your team operates generally while you’re still negotiating. Be clear about how your team operates generally while you’re still negotiating. Or is it a hybrid? Who is the main point of contact?

Management 102

Management CRM Communications Advertising 102