Search Engine Land

MAY 9, 2024

One of the things I love about SEO is its inherent duality. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures. We lean into technical know-how and keyword optimization. So, how do we reach that goal? It’s a proven approach. See terms.

SEO 95

SEO User-Generated PR Analytics 95

Hubspot Marketing

DECEMBER 19, 2023

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here's the catch: You must know how to use AI effectively.

Price 92

Price Transform User-Generated Market Trends 92

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 130

SEO Copywriting CMO Analytics 130

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 126

SEO User-Generated Transform Market Trends 126

Backlinko

APRIL 23, 2024

Your tone influences how people perceive your brand. On Backlinko, you know you’re getting SEO tips you can immediately use. Contrast this tone with The SEO Rant! , Backlinko and The SEO Rant! give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

Real Estate 82

Real Estate SEO Communications Fashion 82

Search Engine Land

APRIL 30, 2024

However, in fairness to Google, they really were looking to improve the user experience. Every SEO professional knows this, too. Is SEO dead? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” Now, think about this.

SEO 108

SEO Thought Leadership User-Generated Shipping 108

Martech

JANUARY 3, 2024

How will these opportunities shake out in the upcoming year? That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said.

Entertainment 136

Entertainment Advertising Advertisers User-Generated 136

Marketing Insider Group

APRIL 10, 2023

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. Amazon is by far the most dominant player, accounting for about 45% of all U.S. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

eCommerce 111

eCommerce Logistics Retail Manufacturing 111

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. It has to be strategic.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Hubspot Marketing

DECEMBER 11, 2023

Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience. billion searches per day , so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Google processes 8.5

Price 89

Price Advertising Advertisers eCommerce 89

Search Engine Land

FEBRUARY 21, 2024

That’s how former Google CEO Eric Schmidt put it in 2008. SEO can be very much feast or famine. Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality.

SEO 132

SEO Retail Branding Product 132

Hubspot Marketing

JANUARY 3, 2024

It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. However, in the tools section, I’ll also show you how to find and resolve duplicate content issues from across the web. Luckily, you have control over your website, so you have the power to fix it.

COS 98

COS SEO Health Copywriting 98

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 120

User-Generated Retail Non-Profit Advertising 120

Search Engine Land

FEBRUARY 14, 2023

SEO has a lot of moving parts. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. Determine how you “could” rank for this keyword. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately.

SEO 93

SEO Education User-Generated eCommerce 93

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Given how effective influencer marketing is, it’s no surprise that 17% of companies will spend more than half of their marketing budget on this tactic. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the Find out which URLs have grown or dropped over time. 

Branding 106

Branding User-Generated Price SEO 106

Search Engine Land

MAY 17, 2023

I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity. How do you figure out the primary entity associated with selling running shoes? Google is a semantic search engine. Pages don’t exist in a vacuum.

SEO 102

SEO PR Food Health 102

Neil Patel

NOVEMBER 23, 2020

Amazon reviews are a crucial part of customers’ decision-making process. If you want to boost your e-commerce sales and you’re wondering how to get reviews on Amazon, then you need to make a strategic plan. Below, we’ll cover some of the ways you can get more reviews and build a successful Amazon e-commerce business.

Retail 130

Retail Shipping Fashion Product 130

Neil Patel

JANUARY 23, 2023

It’s not hard to believe Amazon accounted for almost 40% of all U.S. Amazon gets 2 billion monthly visits in the U.S. Get a piece of the pie by selling on Amazon, the most visited online marketplace in the U.S. Amazon shoppers have certain habits. Unsure how to get started or need to modify your strategy?

Manufacturing 90

Manufacturing Shoppers Price Retail 90

Martech

JANUARY 23, 2023

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next? billion to a truly staggering 8.5 billion per day. pay-per-click or PPC) sit.

Search Marketers 124

Search Marketers Real Estate eCommerce Marketing 124

Neil Patel

DECEMBER 16, 2021

I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. billion which is a 25.5

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Neil Patel

MARCH 4, 2021

Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. Get an Amazon URL.

Analytics 130

Analytics Promotion Shoppers Advertising 130

Hubspot Marketing

MAY 24, 2023

It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. How do marketers use AI? How do marketers use AI?

User-Generated 87

User-Generated Non-Profit Marketing Marketers 87

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. Amazon, AliExpress, eBay): “I want to buy” searches. The concept of findability has evolved into a critical factor for businesses striving to connect with consumers.

Key Performance Indicator 106

Key Performance Indicator Customer Journey Logistics User-Generated 106

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. million sellers fights for the attention of Amazon’s customers. Are you a seller struggling to attract buyers on Amazon? A marketing agency won’t re-invent your store on Amazon.

Marketing 109

Marketing Marketers SEO Shipping 109

Jeff Bullas

JANUARY 3, 2023

That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). .

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify.

Search Marketers 105

Search Marketers Marketing Marketers SEO 105

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

SEPTEMBER 21, 2023

Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing?

Neuromarketing 104

Neuromarketing SEO Content Placement User-Generated 104

Search Engine Land

JANUARY 1, 2023

The big PPC shifts of 2019 that will shape how we market in 2020. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. Buying links? What was Google thinking? This was just the beginning of the story.

Search Marketers 109

Search Marketers Marketing Marketers Manufacturing 109

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 119

Search Marketers SEO Marketing Marketers 119

Search Engine Land

JUNE 26, 2023

Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? Or are most jobs suggested busy work that will do nothing to help improve your results? SWOT analysis is one such classic marketing tool that can guide your SEO efforts and maximize return on your investment. W eaknesses.

SEO 98

SEO eCommerce User-Generated Analytics 98

Sachs Marketing Group

DECEMBER 13, 2022

How long does it take for SEO to work? Search engine optimization (SEO) is a long game. While there are many strategies that you can use to improve the visibility of your website and attract more traffic, it can take months or even years before you start seeing results. How Long Does It Take for SEO to Work?

SEO 91

SEO Key Performance Indicator eCommerce Shipping 91

Orbit Media Studios

MAY 7, 2024

How is content going to be managed now, and moving forward? How is content going to be managed now, and moving forward? How many languages do you need to translate? How will you be doing the website translation(s)? By Mackenzie Pelletier Hola, bonjour, gutentag, hello! What parts of your site need to be translated?

Copywriting 83

Copywriting User-Generated Transform SEO 83

Search Engine Land

OCTOBER 4, 2022

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone.

Shoppers 110

Shoppers Retail Finance User-Generated 110

Hubspot Marketing

OCTOBER 24, 2023

In today‘s post, you’ll learn how machine learning can supercharge your marketing team. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements.

User-Generated 110

User-Generated Price Retail Marketing 110

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

Price 91

Price Manufacturing Search Marketers Product 91