Martech

MAY 24, 2024

Marketers think of this as nurturing leads with personalized content based on browsing habits and past purchases. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Content Marketers running campaigns with marketing automation need to feed the content machine. Content Calendar.

B2C 83

B2C Automobile Marketing Automation Platform Retail 83

Martech

SEPTEMBER 28, 2023

The growing ecosystem of apps on Smart TVs makes the bigger screens in the house a hub. And while people use Spotify generally to listen to music and podcasts, users also engage with Spotify on their screens to compile playlists, search for content and watch artist clips and video podcasts. CTV Partner Network.

Advertising 114

Advertising Advertisers Digital Marketing Product 114

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 96

User-Generated Place Management Customer 96

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media Marketing 97

Social Media Marketing Communications User-Generated Management 97

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 116

Transform Price User-Generated CRM 116

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.

Whitepaper 96

Whitepaper eBook SEO Education 96

Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Hubspot Marketing

NOVEMBER 3, 2023

They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer. You will need some marketing software (like HubSpot Marketing Hub) to do this. Was there a piece of content you created that set it off?

Marketing 113

Marketing Marketers Analytics Energy 113

Litmus

SEPTEMBER 12, 2023

AI-powered content optimization in our intuitive Visual Editor Now you can craft compelling email copy faster with Litmus Assistant integrated directly within the Visual Editor in Litmus Builder. As always, if you have any questions or feedback for us, let us know your thoughts on LinkedIn , Twitter , or in our Community hub.

Email Marketing 93

Email Marketing Product Branding Marketing 93

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement.   Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format.

Transform 124

Transform User-Generated Thought Leadership Copywriting 124

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Hubspot Marketing

MARCH 14, 2023

It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. According to HubSpot research , content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram. Create engaging content.

Gen Z 115

Gen Z User-Generated Social Media Marketing Millennials 115

Buffer Marketing

MAY 9, 2024

All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Builds credibility and trust Profiles with optimized content convey professionalism and expertise, helping build trust among potential connections. Why is LinkedIn SEO important?

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Hubspot Marketing

APRIL 2, 2024

1) Design in shades of gray, then add color If your web designer creates wireframes prior to visual designs, then you know the value of starting with shades of gray. Turn your wireframe into a grayscale visual design, add your photography, then carefully add color to design elements one at a time.

Fashion 98

Fashion Place Promotion Management 98

Hubspot Marketing

NOVEMBER 14, 2023

If you need to create content, whether it's an email, a landing page, a blog post, or a social post, you can tell the software the audience you’re writing to, the message you want to communicate, the length, and the tone you’d like to convey. You can also use AI Content Writer to generate outlines, headlines, and content ideas in a pinch.

Price 104

Price User-Generated Marketing Marketers 104

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. So, get an edge by adding a keyword mapping tool to your content strategy toolbox.

Transform 140

Transform SEO Branding Product 140

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. They serve as the equivalent of your text, conveying content to search engine crawlers. Make sure to optimize image alt texts for web accessibility, aiding visually impaired users.

Product 134

Product SEO Copywriting eCommerce 134

Lynton Web

FEBRUARY 26, 2024

Design and User Experience (UX): Focus on creating a visually appealing design that offers an intuitive and seamless user experience. Content Strategy : Evaluate your current content and determine what can be repurposed, what needs updated, and what should be created anew. Can I Use My Existing Content in a Redesign?

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Lynton Web

SEPTEMBER 27, 2023

Its deep content knowledge and understanding of customer behavior offer predictive insights that can guide marketing strategies. Instead of just A/B testing email subject lines or content, businesses can now test entire sequences. Commerce Hub : Commerce Hub is HubSpot's answer to the e-commerce boom.

Product 64

Product CRM Shoppers User-Generated 64

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  Visualize all your rankings by positions in one chart. The web’s largest forum connects users like a massive international airport serves as a hub between cities.

Branding 106

Branding User-Generated Price SEO 106

Martech

JULY 13, 2023

They include the ability to generate content and copy for ad creative, such as titles, images and headlines; creating variations of campaigns to appeal to multiple audiences; and suggesting and leveraging best practices learned from campaigns on Taboola. Taboola added several new generative AI features. It’s available through ClipDrop.

Product 93

Product User-Generated Shoppers Promotion 93

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Think of your pillar pages as the central hubs of knowledge.

Transform 124

Transform SEO Energy Place 124

Jeff Bullas

FEBRUARY 15, 2023

This means that any engagement on your posts will come from real people who are truly interested in your content. The platform has become a hub for companies to showcase their products and services, interact with customers, and build their brand identity. E-commerce can be a great way to monetize your account and build your brand.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration.

Customer Journey 99

Customer Journey Customer Whitepaper Marketing 99

Martech

APRIL 12, 2024

ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Customer 103

Customer B2C Transform Retail 103

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

APRIL 20, 2023

HubSpot Marketing Hub Source: HubSpot Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel. Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool.

Price 102

Price CRM User-Generated B2C 102

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

AWeber

APRIL 26, 2022

Use your newsletter hub. Even if you don’t have an audience yet, you can still send broadcasts and they’ll show up on your newsletter hub. Your newsletter hub will make it seem like you already have an established newsletter with a large list. Here’s an example of an enticing newsletter hub from a travel blogger: 4.

Promotion 127

Promotion Thought Leadership Place Advertising 127

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Neil Patel

MARCH 15, 2023

It helps identify keywords with high traffic to feed into your content strategy. Let’s go down to the Keyword Visualization feature and see which questions we can apply to your FAQ page. Spotify What makes Spotify’s FAQ community hub stand out is that expert users can answer questions for other users.

User-Generated 93

User-Generated SEO Fashion Communications 93

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Landing content in front of your ideal customer is challenging unless you know what they’re searching for.

Gen Z 96

Gen Z SEO Real Estate Millennials 96

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

MARCH 1, 2024

The content is conversational and clear, reminding me of what I ordered with photos of my en-route items. What we like : Audible gives step-by-step, scannable instructions to help new subscribers use the app for the first time and discover content. That visual evokes an emotional response (Yes, I loved that sesame seed shaker!),

Shipping 99

Shipping Customer loyalty CMO Food 99

Duct Tape Marketing

MAY 6, 2020

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Analyze All Existing Content and Create Your Hub Pages.

Energy 101

Energy Finance SEO Advertising 101

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119