Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. But what exactly is responsive website design, how does it work, and why should you make the switch? In this case, the expressway would be a content management system (CMS) or a website builder. That’s a lot of mobile activity.)

Shoppers 99

Shoppers Price User-Generated Customer 99

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. before we get into the nitty-gritty of this tip, what the heck does "embed" mean? And what is HTML?

User-Generated 96

User-Generated Place Management Customer 96

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. In this blog post, we’ll go over: What are social selling tools? That way, you can see how social media factors into your marketing and sales strategy.

Price 99

Price CRM Social Media Marketing Management 99

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

APRIL 4, 2024

The TV coverage was great, but you know what made an even bigger impact? In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? What is a resource center? Let’s talk about how.

Whitepaper 93

Whitepaper eBook SEO Education 93

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

CRM 91

CRM Retail Analytics User-Generated 91

Hubspot Marketing

OCTOBER 3, 2022

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Hubspot Marketing

APRIL 2, 2024

What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it.

User-Generated 78

User-Generated Management Product Customer 78

Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? What is a topical map? What role does schema markup play in entity SEO? What are semantic networks and how do you build them? What are the differences between entities, topics and keywords?

SEO 135

SEO User-Generated Transform Place 135

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 135

Finance Price Influencer Marketing Marketing 135

Lynton Web

JULY 21, 2022

HubSpot’s content management system (CMS), CMS Hub, makes creating a website easy with flexible themes, a drag-and-drop editor, and plenty of built-in tools for customization. What if you’re a startup or a growing business? What Are The Main Features of CMS Hub Free? No personalization tokens or smart content.

CRM 98

CRM Analytics Management Branding 98

Lynton Web

SEPTEMBER 1, 2022

Coupled with HubSpot’s new CMS Hub Free, it’s easier than ever to accelerate your online presence. Let’s dive into an overview of our themes: Vertical , Framework , Impact , and CMS Hub Free. What is Vertical? Like other Lynton themes, it’s completely marketer-friendly, with no knowledge of code needed. Show/Hide Content.

Branding 98

Branding Price CRM Education 98

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. But there’s a solution.

SEO 137

SEO Digital Marketing Health Social Media Marketing 137

Search Engine Land

MARCH 14, 2024

However, ads that resemble user-shared posts may irritate users seeking genuine user-generated content rather than advertisements. Reddit’s new ad format is inspired by the popular Megathread post type, which serves as a hub for discussions on trending topics. What Reddit is saying. How they work.

User-Generated 83

User-Generated Advertising Advertisers Promotion 83

Search Engine Land

APRIL 3, 2023

On March 3, LinkedIn introduced collaborative articles , a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. In less than three weeks, the content hub /advice/ launched almost 30,000 articles (9,000 in the last week). What is a LinkedIn collaborative article?

SEO 94

SEO Real Estate User-Generated Management 94

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is Creator Studio? What is Creator Studio?`

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Centralized marketing command center. But that’s just the beginning.

CRM 52

CRM Management Transform User-Generated 52

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. Here’s What’s Included.

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. They serve as the equivalent of your text, conveying content to search engine crawlers. This element will help search engines understand what the image is about. Writing compelling product descriptions.

Product 130

Product SEO Copywriting eCommerce 130

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. These essential questions are not simply a marketing exercise. Design in the absence of content is not design, it’s decoration.”

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. That’s why Bornstein recommends marketers take advantage of the wealth of resources offered by first-part customer data.

Digital Marketing 94

Digital Marketing Content Marketing Branding Customer 94

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Just as word processors replaced typewriters, I believe generative AI will similarly revolutionize content creation. What makes content helpful? As he explained on Aug.

User-Generated 102

User-Generated Transform SEO New Technology 102

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Like this show?

eCommerce 98

eCommerce Retail eBook Management 98

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. With content offers, you can bring visitors to your website.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Lynton Web

DECEMBER 13, 2022

What Are Teams in HubSpot? You could separate teams by departments, such as sales, marketing, and customer service. It also helps reduce the error of overwriting content, keeping your portal’s data clean and organized, and everyone focused on the job at hand. Why Use HubSpot Teams and Permission Sets? Distributor.

CRM 98

CRM Communications Management Customer 98

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Customer Journey 93

Customer Journey Marketing Automation Platform CRM User-Generated 93