Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. Table of Contents How much do influencers cost?

Influencer Marketing 133

Influencer Marketing Price Affiliate Marketing Millennials 133

Hubspot Marketing

JULY 16, 2025

Table of Contents What is a CRM for social media? A CRM for social media is a customer relationship management system specifically designed to handle the unique needs of social media businesses, including multi-platform customer interaction tracking, content collaboration, and social engagement analytics.

CRM 110

CRM Price Analytics Transform 110

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Content strategy The first step toward creating effective content for LLMs is to understand the nature of user queries. Incorporate supporting content like guides , case studies, and user testimonials.

SEO 117

SEO Logistics User-Generated Finance 117

Hubspot Marketing

JULY 15, 2024

What qualities should you look for when hiring? Consumers make decisions based on opinions from people they know, like, and trust,” says Erica Finley, HubSpot‘s Principal Marketing Manager of Community. So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers.

Management 130

Management Finance Communications Entertainment 130

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. What once took a studio now takes a script, a prompt, and an upload button. This isn’t just about content. cable networks.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. What is Ads Data Hub? Your Google Analytics account. Your CRM system.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Martech

JULY 17, 2025

Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work. It’s now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support.

CRM 77

CRM User-Generated Customer Journey Law 77

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 116

User-Generated Price Marketers Marketing 116

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. It enables organizations to collaboratively manage the creation, aggregation, orchestration and delivery of content to omnichannel touchpoints, according to Forrester.

SEO 122

SEO Gen Z Customer Journey User-Generated 122

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Which is to say, where media and marketing mash up, Carl knows his s. So when he says the content wasn’t the problem, I know he’s not just trying to avoid hurt feelings. “I Are you ready for it?

Shipping 144

Shipping Promotion Place Video Marketing 144

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

SEO 128

SEO Education Thought Leadership Place 128

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. What is employee advocacy? Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust.

PR 114

PR Gen Z Thought Leadership Communications 114

Buffer Marketing

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's "Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Setting an overarching goal will help you get clear on your audience, content, and more.

Gen Z 118

Gen Z Analytics Fashion Management 118

Hubspot Marketing

JULY 10, 2024

Here's what I’ll cover below: What is a rank tracker tool? Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool? What makes a great rank tracker tool? 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 138

Price SEO User-Generated Management 138

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. It outlines what to publish, when to post, and who will create it.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) Key Takeaways What’s the difference?

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. It then cross-references that data with your site visitors to provide a full picture of which companies are in-market.

CRM 77

CRM Management User-Generated Health 77

Hubspot Marketing

DECEMBER 3, 2024

You know what I’m talking about. While social proof is helpful, chances are it’s not what your visitors came for. And you don’t want to push what they came for right out of their radar.” If you move your social proof higher on the page, it pushes your marketing content down. What do you do? What do you do?

Customer Journey 130

Customer Journey User-Generated Customer Branding 130

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 134

User-Generated Food Marketers Marketing 134

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Here are some of the ways that this model is beneficial for businesses.

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. How it helps you Your marketing emails are full of valuable content. How it helps you Your marketing emails are full of valuable content.

CRM 110

CRM Health Transform Management 110

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer 118

Customer User-Generated Price Analytics 118

Buffer Marketing

AUGUST 14, 2024

Hootsuite, on the other hand, is primarily focused on large social media marketing teams at bigger businesses.  These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.    So, which one is best?

Management 115

Management Price Analytics User-Generated 115

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 112

Management Inbound Marketing Marketers Marketing 112

Search Engine Land

AUGUST 12, 2024

Creating high-quality , helpful content that drives search traffic is more important than ever. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Is sticky: How will your content be remembered by your audience? U nexpected.

SEO 115

SEO User-Generated Place Market Research 115

Hubspot Marketing

MARCH 25, 2025

Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M from his college dorm room Lesson 1: When launching a biz, embrace the ol' hub-and-spoke model. So why's it called hub and spoke? It's okay We all have our strengths.

Entertainment 114

Entertainment Advertising Advertisers Branding 114

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. Table of Contents How much does a Super Bowl ad cost? How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost?

Advertisers 121

Advertisers Advertising Price Food 121

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. What were our top posts on LinkedIn this year?

Analytics 119

Analytics Price PR CRM 119

Buffer Marketing

JANUARY 13, 2025

We asked 11 experts for their thoughts on what would happen in the space this year and found seven common themes across their responses. For example, The Washington Post has created its own “cinematic universe” on TikTok, featuring newsroom characters and serialized content that build its brand personality.

Gen Z 132

Gen Z Transform User-Generated Analytics 132

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Thought Leadership 98

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 98

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Animalz blog

JUNE 12, 2025

In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Our content has helped companies 5x their organic traffic , generate millions in pipeline , and taken companies from zero organic traffic to industry leadership. Animalz just turned 10.

SEO 62

SEO Education Thought Leadership PR 62

Backlinko

AUGUST 19, 2024

Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. What Are AI Overviews? For example, when you search “what is SEO,” you’ll see a concise overview. AI Overviews vary in layout.

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 136

Customer Journey Copywriting Marketers Marketing 136

Martech

MARCH 20, 2025

How it helps you Repurposing content just got smarter. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. Let’s take a look at the biggest HubSpot updates for February 2025.

CRM 108

CRM User-Generated Management Communications 108