Remove industries private-equity
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How to build customer trust through data privacy and security

Martech

Dig deeper: Why marketers should care about consumer privacy With more jobs and daily tasks requiring everyday people to upload and share private information online, data is a driving force in our modern lives. Dig deeper: 2 important ways to build customer trust and brand equity with data Get MarTech! More technology. In your inbox.

Customer 109
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Community-led brands & retailers aim for success in China

SmartBrief - Marketing

For instance, they can recommend products to customers on their birthdays to create a personal touch, personalize their offerings for superior relevance and develop strong brand equity. Beauty brands and retailers can adopt various tools and tactics to achieve interactions that contribute to brand equity.

Retail 52
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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Essentially, investors needed a Bloomberg or Morningstar for private markets.

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Winning the B2B race from sales to profitability

Martech

I venture to say that is also the goal of the private equity firms that may — or may not — acquire yours. The first is that there are different baseline growth rates for different industries. The race that we are engaged in is B2B. Profitability is what makes your company truly attractive.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Venture capital and private equity funding trends. If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., I am saying they could be a good reminder to keep your finger on the pulse of the bigger picture.

SEO 96
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Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Since 2006, Kason Morris (he/him) has been fortunate to help upskill and reskill thousands of career professionals, lead L&D functions at SaaS start-ups and play many executive consulting roles across industries and disciplines for high-powered fortune 100 organizations, including Bank of America, Accenture and Salesforce. GET TICKETS.

Finance 80
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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martec

This is the first time in over a decade of exponential martech growth that the industry is facing a genuinely formidable economic environment. Undoubtedly, this will result in many more acquisitions of smaller martech fish by bigger martech fish, as well as the private equity crowd betting on the other side of this cycle.

Transform 132