Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award! Add Awards to Your Elevator Pitch.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success?

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Hubspot Marketing

FEBRUARY 16, 2024

The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider.

Health 99

Health Price User-Generated Communications 99

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’ve been creating content in the same industry for a long time, developing fresh ideas every day can be challenging. Connect with someone who knows your industry but has a different perspective. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services.

Transform 246

Transform Marketing Marketers Energy 246

Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services. Technology.

Entertainment 107

Entertainment Fashion Food Retail 107

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. More and more are apps offered by services firms, “productizing” some of their secret sauce. But new ones are continually born to replenish the industry.

Product 122

Product Law Marketing Marketers 122

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? Here are five benefits of hiring an SEO agency: You gain access to emerging SEO strategies An SEO agency is entrenched in the industry. They’ve worked with hundreds or even thousands of clients in many industries. You want an experienced, ethical and effective professional or agency.

SEO 119

SEO Thought Leadership Education Management 119

Search Engine Land

JANUARY 30, 2024

update clients with latest industry-related news/trends (sharing links to reliable sources) 2. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Additionally, you offer web hosting and email marketing services.

SEO 103

SEO Education Promotion User-Generated 103

Search Engine Land

OCTOBER 5, 2023

Prompt: Create 15 Google ads in RSA format for this ad group: Car Diagnostic Services. Here are 15 Google Ads in RSA format for the “Car Diagnostic Services” ad group: 1. Headline 1 : Affordable Car Diagnostics Headline 2: Quick & Reliable Service Description: Need car diagnostics? Answer: Sure!

Health 106

Health Price Product Branding 106

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. For example, a coffee chain might cater to two distinct segments: young professionals and retirees. There are also national brands that want to expand in specific local markets.

Advertising 117

Advertising Advertisers Retail Price 117

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. McDonald’s phrase “Fries with that?”

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Buffer Marketing

MAY 9, 2024

There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need. Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness.

SEO 60

SEO User-Generated Thought Leadership Social Media Marketing 60

Martech

APRIL 22, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Whitepaper 112

Whitepaper User-Generated Marketing Automation Platform Email Marketing 112

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Online surveys rank as the most used quantitative method among market research professionals with 85% of respondents who say they use this method regularly.

Market Research 85

Market Research Non-Profit Transform Marketing 85

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. You can group audiences through interests or types of services.

Finance 91

Finance Transform CRM Price 91

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Promotion 99

Promotion User-Generated eCommerce Marketing 99

Search Engine Land

OCTOBER 12, 2023

SEO professionals also need to step up. Niching down refers to the strategic process of focusing on a narrower or more specific market or industry segment. Rather than offering broad solutions, the focus shifts to providing products or services tailored to solve specific problems for a narrower market segment.

SEO 120

SEO Transform Market Segmentation Price 120

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. And the persona will help shape the content geared to these roles.

Whitepaper 132

Whitepaper Content Marketing Thought Leadership Marketing 132

Search Engine Land

APRIL 30, 2024

Every SEO professional knows this, too. Over the last few years, there have been some companies whose first move when the economy turns sour is to lay off or offshore their employees in “cost centers” like customer service and content teams. What are underserved niches in your industry? They just want an answer.

SEO 115

SEO Thought Leadership User-Generated Shipping 115

Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Share your content, participate in relevant discussions, and build relationships with influencers and industry leaders.

Finance 104

Finance Manufacturing Health Education 104

Duct Tape Marketing

DECEMBER 12, 2023

Generating Leads in Professional Services: Proven Tactics You Can’t Ignore written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m steering the ship solo, diving into the intricate world of marketing for professional services.

Shipping 73

Shipping CMO Marketing Strategy Customer 73

Marketing Insider Group

JANUARY 31, 2023

Agency Size The size of a marketing agency can have a major impact on their ability to provide the level of service and priority your business needs. Also, keep in mind that a full-service offering is more demanding than that of engagement in just one or a few channels.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

Marketing Insider Group

APRIL 15, 2024

These are people who specialize in creating content that resonates with B2B businesses and professionals. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. They focus on delivering insights, advice, and stories that matter to businesses.

Transform 92

Transform Market Segmentation Manufacturing Thought Leadership 92

Search Engine Land

SEPTEMBER 18, 2023

Quora is also a platform for industry professionals and experts to share knowledge and insights. By actively participating in relevant discussions and questions on Quora, you can gain valuable insights into industry trends and stay updated on your competitors’ activities.

SEO 144

SEO User-Generated Promotion Thought Leadership 144

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

FEBRUARY 28, 2024

This could mean actively networking for potential job opportunities, keeping your professional assets up to date, or starting a business on the side. Given the rise of inflation and increase in layoffs across industries, professionals at all levels are justifiably nervous about job security. And, in some cases, multiple.

Promotion 110

Promotion Place Branding Marketing 110

Buffer Marketing

SEPTEMBER 11, 2023

Conventional wisdom says to choose a professional, high-quality, and recent headshot of yourself — but I’d argue you can also pick something that displays your personality even if it’s not super “business–y. Include skills that are relevant to your industry and that align with your career goals.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. Overall Organic Traffic Decline On average, clicks across all industries dropped by 6% due to SGE. Here’s a comprehensive summary with our insights.

Health 52

Health User-Generated Finance Advertising 52

Martech

MARCH 27, 2024

Focus on the fields necessary to sell and service them. Dig deeper: Why clean data is key to organizational success Enrich your data Consider signing on with a database service that allows you to “enrich” a contact’s data from public information automatically with a simple click. Keep it simple. and People Data.

CRM 127

CRM Manufacturing User-Generated Management 127

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. By implementing lead scoring for existing customers, you can segment them based on their behavior, purchase history, level of engagement with your products or services, and other relevant criteria. I am trained with MarTech content.

Customer 81

Customer Communications Product Management 81

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. That’s when it’s handy to have a professional ghostwriter on your writing team. The following are a few key examples of writers who specialize in these types of content writing services.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. You need to show you’re an authority in your industry. This looks a bit different for each brand and industry. Your customers can also help you build trust.

Branding 98

Branding Whitepaper Shoppers Price 98

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). However, to stand out, consider the specific benefits of your products or services. What pain points do you address?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Rock Content

MAY 2, 2023

Technical writing is an especially complex and niche type of content writing that helps companies expertly explain their business, products, and services to potential customers. Without a professional technical writer, it can be difficult to communicate to your audiences and explain your value.

Manufacturing 98

Manufacturing Finance Communications SEO 98

Martech

DECEMBER 7, 2023

This subscription service transforms your iPad or Android device into a high-performance second screen for your Mac or PC. A subscription to Duet Display for the on-the-go marketer isn’t just a gift; it’s an upgrade to their professional toolkit.

Transform 120

Transform Marketing Marketers Branding 120

Marketing Insider Group

MARCH 9, 2023

It’s also wise to use only data your industry considers fresh. Here then, is a list of nine reputable sources to find data backed by professional and rigorous methodologies. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge.

Place 113

Place Content Marketing Non-Profit Whitepaper 113