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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. This step begins with thorough market research.

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If short-form videos generate the most engagement, prioritize them. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. Once you spot patterns, double down on what works.

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Social media management explained [COMPLETE GUIDE]

Hootsuite

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Don’t wait for users to engage with you. Be proactive. Personalize responses.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

A social media content creator is a creative producer responsible for developing brand-aligned, high-performing, engaging content across social media platforms to support marketing goals, including awareness, engagement, and conversions. Hire if: Your social media strategy includes audio storytelling and thought leadership.