Search Engine Land

APRIL 24, 2024

In most industries, brand bidding can be ineffective. Good SEOs are often familiar with this approach. The SaaS industry has used the comparison path with competitor comparison landing pages for a while. Let’s imagine you are in a contract-based industry, such as phone, cable or insurance. Imagine the streaming industry.

Price 98

Price User-Generated Law SEO 98

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Transform 121

Transform Copywriting Market Trends Analytics 121

Hubspot Marketing

DECEMBER 12, 2023

in annual sales Feastables raked in $10m in chocolate bar sales within a few months Chamberlain Coffee makes ~$6m annually, and recently raised $7m The D’Amelio family raised $5m to foray into snacks Why Influencers Flock to the Food and Beverage Industry For starters, it’s lucrative. Plus, the entry barrier is relatively low.

Food 95

Food Branding Energy Manufacturing 95

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Clearly, there’s a disconnect between environmentally conscious consumers who want to buy green and stakeholders who think “ESG is a four-letter word. Why we care. Curbing marketing emissions.

Advertising 112

Advertising Advertisers Finance Marketing 112

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Retail media is the marketing of retail goods to consumers at the point of purchase or point of choice (be it in-store or online) and has been a part of retail campaigns for decades.

Retail 105

Retail Shoppers Entertainment Advertising 105

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Consumers use all of them to meet their needs for connection and consumption. Retailers go all-in on Instagram and TikTok.

Retail 113

Retail Branding Place Marketing Strategy 113

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry? What are the best times to post on TikTok? Wednesdays at 3 p.m.

Entertainment 109

Entertainment Gen Z Education Food 109

DirectMail2.0

APRIL 24, 2024

In Egypt, around 1000 BCE, papyrus scrolls were used to distribute sales messages offering goods and services. This marked the beginning of a new era in marketing communication, where printed materials became a powerful tool for businesses to engage with consumers directly.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Search Engine Land

FEBRUARY 29, 2024

So, what separates good ad buyers from the truly world-class? This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Understand industry nuances As an expert, you will understand that ad buying is not a one-size-fits-all.

Finance 112

Finance Transform Industry Insights Retail 112

Search Engine Land

APRIL 9, 2024

We’ll use the hot tub industry as an example. Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. I’ll split each section into three parts: Keyword research. Ad creation.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. The brand’s success hinged on a lot of stakeholder education – for both consumers and financial institutions, neither of which were familiar with the technology behind the product. “If

Education 117

Education Health Management Branding 117

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. The brand’s success hinged on a lot of stakeholder education – for both consumers and financial institutions, neither of which were familiar with the technology behind the product. “If

Education 114

Education Health Management Branding 114

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. Candidly, we hoped consumer perception was far from reality. We aspired to write an article that would prove consumer stereotypes wrong. This led us to new questions.

Millennials 123

Millennials Education Social Media Marketing Management 123

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. Your vendor may decide to lock down proprietary or home-grown methods when you wish to rely on open ones so your apps and data will remain interoperable no matter how your industry changes.

Whitepaper 104

Whitepaper New Technology Price Product 104

Marketing Insider Group

DECEMBER 18, 2023

At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Personalization and consumer insights. Compliance with industry standards: Align with best practices as established by MRC, IAB, and other industry bodies. Data accuracy.

Retail 125

Retail Advertising Advertisers Shoppers 125

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you work for a growing small-to-medium-size consumer business. Understood?

Customer 102

Customer CMO User-Generated Advertising 102

SmartBrief - Marketing

FEBRUARY 26, 2024

According to OptinMonster , 58% of consumers check email before any other information channel, including social media. OptinMonster ) 60% of consumers have completed a purchase after receiving a marketing message by email. What looks good to you may not appeal to a prospective customer. That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Rock Content

MARCH 8, 2024

A good article will showcase the writer’s first-hand experience and expertise. Authoritativeness Authoritativeness means setting your site up as an industry leader. Providing detailed content based on expertise is a good start. At the same time, partnering with industry experts can help you stand out from the crowd.

SEO 86

SEO Real Estate User-Generated Branding 86

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Since consumers love it, marketers do it , and it pays off.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Marketing Insider Group

MARCH 9, 2023

It’s also wise to use only data your industry considers fresh. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. Some focus on specific industries or technologies, while others try to cover them all.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Rock Content

MARCH 19, 2024

For example, a B2B lead is generally a representative making buying decisions on behalf of an entire company or team, as opposed to an individual consumer. Taking Your Lead Gen Game Up a Notch It’s also important to ensure your B2B lead generation strategy is fully in step with current marketing trends and consumer expectations.

Whitepaper 92

Whitepaper Marketing Marketers eBook 92

Search Engine Land

MARCH 15, 2024

It’s time-consuming, challenging and indeed full of disappointment. For the SEO industry, this is not good at all. And so, up popped link vendors – an entire multi-7-figure industry designed to tackle the link problem. This upward value chain has existed in the industry for as long as I can remember.

PR 109

PR SEO Fashion Price 109

Search Engine Land

SEPTEMBER 11, 2023

However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. The lack of diversity and options provides a worse experience for consumers, and the sites that did this all have the same traffic-dropping patterns.

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Set Up

FEBRUARY 13, 2024

In 2023, Forbes highlighted that inclusivity, purpose, and lifting up communities is a rising expectation for consumers. Google is continuing to push the barrier of what is possible, making their products accessible to all of their consumers. Food for thought: How are you thinking about your entire consumer base?

Food 72

Food Marketing Marketers Advertising 72

Set Up

APRIL 23, 2024

The right tools help marketers dive deeper into consumer data and uncover valuable insights. Look at your Martech stack (CDP, Marketing Automation Platform, CMS, Data Visualization Tools, Sentiment Analysis Platforms, etc.) – there is a good chance you have untapped capabilities already at your fingertips.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Scoop.it!

FEBRUARY 1, 2024

We’ll also look at how to strike a good balance between curation and creation. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending. If you find your content from reliable sources, it can be just as good as the content you create yourself.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 120

Retail eCommerce Gen Z Transform 120

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Relationship building and lead generation.

B2C 97

B2C SEO User-Generated Industry Insights 97

Search Engine Land

OCTOBER 11, 2023

It’s a prevalent problem within some industries, such as fast fashion. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Industry-Leading Standard For Sustainability In Private Aviation.

Branding 119

Branding Law PR Fashion 119

Search Engine Land

JANUARY 8, 2024

Sales lift: Determines how effective advertising is in driving both online and offline sales, especially beneficial for Consumer Packaged Goods marketers. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns. What TikTok is saying.

Customer Journey 109

Customer Journey Advertising Advertisers Education 109

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. One solution is to give consumers more choice and control over the ad-related content they see. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Fold contextual advertising into your mix.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Trouble seeing this graph? Deals Went Up Yes.

Manufacturing 97

Manufacturing Communications Health Analytics 97

Hubspot Marketing

JANUARY 5, 2024

Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience. However, the role varies depending on both industry and business needs. As a good content writer, it's your job to take your content to the next level.

Health 106

Health Entertainment SEO eBook 106