article thumbnail

16 influencer marketing platforms to boost your campaigns in 2024

Sprout Social

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

article thumbnail

21 of the Best Social Media Analytics Tools for 2024

Hootsuite

If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers.

Analytics 118
article thumbnail

Influencer Marketing: the OS of Modern Marketing | Traackr

Traackr

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

article thumbnail

3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

article thumbnail

How big is the creator economy? Three times larger than we thought!

Businesses Grow

By the way, Ed is Executive Director of Market Research Institute International. According to eMarketer data , influencer marketing ad spend outpaced social media ad spending last year, with influencer marketing having a 20.3% And here’s another data point. positive change and social only getting 5.1%