Businesses Grow

MAY 30, 2023

Karine Abbou (Content Marketing)) Marion Abrams (Podcasting) Lisa Apolinski (Customer experience) Larry Aronson (SEO) Victoria Bennion (Blogging) Joeri Billast (Web3 and NFTs) David Bisek (Branding) Richard Bliss (LinkedIn) Al Boyle (Copywriting) Julia Bramble (Twitter) Anna Bravington (Experiential Marketing) PepperBrooks (Inclusive Marketing) Marci (..)

Copywriting 144

Copywriting Direct Mail Marketers Marketing 144

Hubspot Marketing

JULY 22, 2022

When we asked marketers what they found to be the most effective strategies in lowering CAC, the majority (67.6%) reported improving customer retention among the most effective. Conducting market research to better understand the target audience (55.8%). Marketing Channels with the Highest and Lowest CAC.

Customer Acquisition 128

Customer Acquisition Direct Mail User-Generated Influencer Marketing 128

Martech

MAY 16, 2024

Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. CTV is a key channel for amplifying influencer campaigns.

Retail 135

Retail Entertainment Influencer Marketing Advertising 135

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 138

Fashion Outbound Marketing PR Influencer Marketing 138

Sprout Social

JUNE 3, 2025

We partnered with two Orlando food creators, since every stop includes a food activation, and brought in a dog influencer for a pet-friendly experience in Chicago. Each creator was sourced using Sprout Social Influencer Marketing to ensure a strong fit.

Gen Z 91

Gen Z Fashion Food Thought Leadership 91

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer Marketing 111

Influencer Marketing Price PR User-Generated 111

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Sprout Social

MARCH 21, 2019

Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. Let’s start by looking at services for industry intelligence.

Key Performance Indicator 111

Key Performance Indicator Health Influencer Marketing Market Research 111

Neil Patel

SEPTEMBER 17, 2020

US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. Once you understand your brand, you now need to figure out who your market is.

Influencer Marketing 145

Influencer Marketing Traditional Marketing Digital Marketing Target Market 145

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge.

eBook 143

eBook CRM User-Generated Marketers 143

Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s the reason that market research firm Verdantix predicts that the market for sustainability consultancies will have exceeded $1 billion dollars by the end of 2019. Today’s consumers want to be world changers and believe they have the power to do so by making deliberate choices as buyers.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

MAY 14, 2019

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Get the template 23.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webinar.

Marketers 104

Marketers Marketing Influencer Marketing Communications 104

Martech

NOVEMBER 15, 2023

consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Shoppers 124

Shoppers eCommerce Shipping Retail 124

Rock Content

NOVEMBER 14, 2023

According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns. A report by market research company Cowen found that TikTok is adopted even among more cautious ad buyers , with 60% naming TikTok as their preferred location for short videos.

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

Backlinko

JUNE 25, 2024

Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% Influencer Marketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6%

SEO 85

SEO Telemarketing Direct Mail Marketing Mix 85

Buffer Marketing

JULY 5, 2023

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

Influencer Marketing 117

Influencer Marketing SEO Law CMO 117

Sprout Social

JANUARY 29, 2024

An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more. Your influencer marketing strategy can do more than just improve your brand’s reputation online. Identify the channels used by your market segment Where is your reputation being forged online?

Management 133

Management Shipping Health Market Research 133

Sprout Social

SEPTEMBER 7, 2022

Conduct some of your own social media market research , then consider putting together a customer persona that showcases exactly who your business’s target audience is. Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers.

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Pam Didner

JUNE 20, 2022

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Email marketing.

Transform 96

Transform Marketers Marketing New Technology 96

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. Also, see if they have any new strategies or tactics that you haven't heard of before, such as influencer marketing or guerilla marketing. Do they focus on market research in the first few months?

PR 143

PR Communications Price Management 143

Neil Patel

AUGUST 17, 2021

Then, do some market research. Chances are that your target audience also shops with your competitors, so spend time doing your research here. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve. Where else do your customers shop?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

DECEMBER 19, 2019

You can add interactivity just for fun, or you can use it strategically for market research and to gather ideas for future products, services and launches. Influencer marketing on Instagram. Last, but certainly not least, influencer marketing isn’t going anywhere.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. What are some innovative marketing tactics in the digital era?

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. What did they post about?

Health 143

Health Manufacturing Thought Leadership Product 143

Rock Content

MARCH 19, 2024

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Neil Patel

SEPTEMBER 20, 2021

You can make niche paid ad campaigns more effective by leveraging influencer marketing, using intent-based keywords, doing thorough market research, and continually monitoring and improving the content and performance of your campaigns. In fact, they may be cheaper because you’re advertising to a smaller pool of people.

Advertising 136

Advertising Advertisers Copywriting Law 136

Sprout Social

FEBRUARY 19, 2024

This also enables you to manage your influencer marketing more effectively to ensure your influencers are following brand guidelines. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketers 139

Vertical Response

MAY 12, 2025

LinkedIn Image Sizes for 2025 LinkedIns image size recommendations enhance professional branding and visibility through effective influencer marketing brand strategy marketing campaigns , as a marketing specialist would advise marketing managers.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. With your online presence established, it’s time to launch your online business.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Neil Patel

DECEMBER 14, 2021

Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. Our team is busy implementing and following NP’s instructions. Read Waterdrop’s full case study.

Customer 107

Customer Finance Fashion SEO 107

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. However, influencer marketing isn’t for every business or industry.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86