Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 127

Retail Customer Customer Journey Promotion 127

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Best for: B2B2C partnerships in which both companies have a significant consumer-facing element.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing. They need to quickly convey how a product functions and its main features.

eCommerce 86

eCommerce Branding Retail Shipping 86

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Content Marketing Institute

SEPTEMBER 12, 2018

And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories. Read: Unilever Demands Influencer Marketing Business Clean Up Its Act.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Fashion 111

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketers Marketing Advertising 98

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo?

Promotion 112

Promotion Branding Price User-Generated 112

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 64

Health Influencer Marketing Food Retail 64

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. NTWRK: Promotes daily limited-release product drops and shopping events.

Shoppers 141

Shoppers Retail User-Generated Promotion 141

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. Micro-influencers with 5,000 to 20,000 followers account for 47.3 percent of influencers. followers on Instagram.

Influencer Marketing 136

Influencer Marketing Retail Fashion Global Marketing 136

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

SEPTEMBER 30, 2021

Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling.

Gen Z 132

Gen Z User-Generated Real Estate Shoppers 132

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

Martech

NOVEMBER 15, 2023

And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. Other lenses help customers build their own customized skincare routines.

Gen Z 70

Gen Z Branding Fashion Retail 70

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Let them know about any promotional campaigns you’re running. Promote your products with organic posts. Instagram’s visual-first model makes it ideal for promoting products. What is Instagram eCommerce?

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Get the free template now!

Affiliate Marketing 143

Affiliate Marketing Marketers Marketing Promotion 143

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology.

CRM 132

CRM Marketing Automation Platform Retail Customer Journey 132

Neil Patel

SEPTEMBER 22, 2020

Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following. Promoted pins are Pinterest’s version of paid ads. Promoted product pins are a great way to direct traffic to your website and emphasize your selling features.

Fashion 145

Fashion Transform User-Generated Food 145

Martech

NOVEMBER 11, 2022

What is B2C marketing? B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech!

B2C 120

B2C eCommerce Retail Shoppers 120

Content Marketing Institute

APRIL 13, 2018

One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. An 8-Step Process to Use Influencers to Elevate Your Brand.

Food 112

Food User-Generated Retail Fashion 112

TechWyse

MAY 3, 2023

The Rise of Social Media Stories Social media stories have become one of the most popular digital marketing trends in recent years. They are a quick and interactive way for businesses to engage with their audience and promote their brand. It helps companies establish credibility and trust with their target market.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Hubspot Marketing

SEPTEMBER 28, 2022

Aside from financial opportunities (and an escape from boredom), social media provides a digital space for almost anyone to post their content, promote their work, and build a loyal fanbase. According to a survey by NeoReach and Influencer Marketing Hub, only 1.4% There are many ways to leverage Influencer marketing.

Gen Z 109

Gen Z Entertainment Influencer Marketing Marketers 109

SocialPilot

JUNE 19, 2025

The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion. Tips to Make Live Streams Perform Better Promote ahead of time: Schedule your live and tease it on all channels. Promote the contest across multiple channels for wider reach.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Data-driven targeting.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

JULY 27, 2021

With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show. Make a genuine connection with influencer marketing. But how effective are influencers for your business?

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Sprout Social

FEBRUARY 23, 2022

In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Squeeze more out of your existing ecommerce marketing efforts. Food for thought: social media for retail is all about having an omnichannel presence. 7 Instagram shopping strategies to promote your store.

Customer 141

Customer Shoppers eCommerce User-Generated 141