Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 127

Retail Customer Customer Journey Promotion 127

Search Engine Land

JULY 17, 2024

Imagine a retailer, they will often see spikes in searches for gift ideas during the Christmas period (seasonality). Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Example This one is a simple one to think about.

SEO 105

SEO Fashion PR Influencer Marketing 105

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. Content curation is like being your audience’s personal algorithm. But where do you even find content to curate ?

User-Generated 106

User-Generated Retail Fashion Management 106

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Explore how they can be integrated with our search marketing strategies.

Retail 93

Retail Branding User-Generated SEO 93

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. For small and medium businesses, affordable lead generation is crucial.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 66

Gen Z Transform Fashion Food 66

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019.

Shoppers 141

Shoppers Retail User-Generated Promotion 141

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

SEPTEMBER 30, 2021

According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. User-generated content. Influencer marketing. It shouldn’t be.

Gen Z 132

Gen Z User-Generated Real Estate Shoppers 132

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” TikTok Shop. Anthropologie.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

eCommerce 114

eCommerce Transform Retail Shoppers 114

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. Leverage user-generated content. The bold content encouraged users to post their own images of the coffee scrub using those hashtags. Instagram is a good answer. The results?

Food 112

Food User-Generated Retail Fashion 112

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day.

User-Generated 144

User-Generated Shipping Influencer Marketing Product 144

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 136

Gen Z Millennials Branding Transform 136

Neil Patel

SEPTEMBER 22, 2020

Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. More users, more sales, and more brand awareness.

Fashion 145

Fashion Transform User-Generated Food 145

Unbounce

JULY 19, 2022

Many marketers are turning to affiliate marketing as a way to generate more leads and sales with less effort. As long as your affiliate marketing program and campaign are configured correctly, it can be a great source of cost-effective passive income for a business. Here’s how affiliate marketing works in ecommerce.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Econsultancy

DECEMBER 8, 2021

Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many prefer to call them) to become the ‘shop window’ for brands.

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Hootsuite

JULY 6, 2022

Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Within those billions of users, Instagram fosters niche communities. Source: Instagram.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation. It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Hootsuite

AUGUST 17, 2020

that all users, including businesses and brands, share with each other on their feeds. This ecommerce furniture outfit often shares user-generated content about their products out in the wild. This couch just happens to be in an influencer’s home, no big deal. Read our full guide to influencer marketing here.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 109

Gen Z Entertainment Influencer Marketing Marketers 109

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. For example, BeautyBio’s Insta Shop enables users to shop the products featured on the social media site.

Gen Z 141

Gen Z Branding Marketers Marketing 141

Sprout Social

APRIL 18, 2024

Industries like retail, media and sports frequently surpass this number, reaching up to 43 posts per day. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. That’s where AI Assist comes in.

User-Generated 136

User-Generated Analytics Retail Thought Leadership 136

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Leveraging SEO for a unified customer experience It’s crucial to understand how various marketing channels all work together.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Sprout Social

NOVEMBER 30, 2022

In our Creator Economy Report, we found marketers rank generating engagement (62%) and reaching new audiences (60%) as their top two goals for creator marketing. Types of creators to inform your marketing strategy. Influencers are simply sharing their lives and promoting brands and services they use.

Branding 145

Branding Entertainment Education User-Generated 145