Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. I am trained with MarTech content. Understood?

Analytics 113

Analytics Email Marketing User-Generated Marketing 113

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 113

Product Transform User-Generated Customer 113

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Health 98

Health Industry Insights Branding Market Research 98

Businesses Grow

APRIL 22, 2024

Fun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. It’s a little book I wrote in 2014 called Social Media Explained. I published a second edition of this bestselling book in 2018, so it was time for another refresh through a new edition. So I was determined.

Social Media Marketing 67

Social Media Marketing Education Branding Marketing 67

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 119

SEO PR Branding Customer 119

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly. These bots boost engagement by providing 24/7 support, making businesses constantly accessible.

Customer 105

Customer Non-Profit Real Estate Transform 105

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

Real Estate 76

Real Estate Marketing Marketers Promotion 76

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Analytics 100

Analytics User-Generated Social Media Marketing Promotion 100

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 87

Price Communications Social Media Marketing Analytics 87

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? Maybe it’s time to upgrade your help desk software.

B2C 124

B2C Price Promotion eCommerce 124

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Health 123

Health User-Generated Marketing Marketers 123

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Customer 107

Customer Transform Communications Promotion 107

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands? Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 104

Analytics Branding Promotion Marketing 104

Customers.ai

JANUARY 26, 2024

I certainly have, multiple times. I certainly have, multiple times. So, what are the best B2B marketing tools to add to your arsenal right now? B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. Turn anonymous visitors into genuine contacts.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them.

Finance 117

Finance Manufacturing Health Education 117

Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. They’re just using it less, and engaging differently.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.

CRM 122

CRM Retail Customer Journey Analytics 122

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Enter: a media kit.   You need your media kit to be accurate, professional, and most importantly, unique — just like your content.

Influencer Marketing 96

Influencer Marketing Social Media Marketing Price Fashion 96

Buffer Marketing

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Communications 109

Communications Management Branding Social Media Marketing 109

Hubspot Marketing

FEBRUARY 23, 2024

How has your customer experience changed over time? What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Everything from the initial engagement to post-purchase.

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Integrations. Desired outputs.

Price 136

Price User-Generated Education eBook 136

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 102

Transform Content Marketing Marketing Marketers 102

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It also frees up time so employees can focus on more strategic and complex parts of their jobs. Enter AI analytics.

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content.

Key Performance Indicator 104

Key Performance Indicator Personalized Marketing Social Media Marketing Product 104

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Buffer Marketing

MARCH 20, 2024

Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically.   Do social platforms purposely limit the reach of scheduling tools? The social media platforms are constantly rolling out new features, and native scheduling is no exception.

Management 90

Management Analytics Place Product 90

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” Posts to write. To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods. And scheduling ensures that reliability.

Thought Leadership 119

Thought Leadership Analytics Management Social Media Marketing 119

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Search Engine Land

MARCH 1, 2024

Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence.

Branding 120

Branding Entertainment SEO Education 120

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Look at the data.

Logistics 115

Logistics Whitepaper CRM Event Marketing 115

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Actionable insights to help you grow faster.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91