Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Google, in particular, tends to favor content that embodies the principles of experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ).

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Table of Contents What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? ” Lead attribution is also an important aspect of data attribution.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 88

eCommerce PR Real Estate SEO 88

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. But it’s also where Google puts anything it can’t attribute anywhere else, a.k.a. What is dark social?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

FEBRUARY 6, 2019

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. Aligning with sales.

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Customers.ai

MARCH 19, 2024

With this information in hand, we can market to them in a more effective way. Example: Let’s say someone comes to your site through Google and lands on a blog post featuring tips for running in the heat. The ability to understand how users interacted with your content and how they navigated through your site was immensely helpful.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Influencer marketing.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. The evidence suggests they do.

CRM 80

CRM Thought Leadership Advertising Advertisers 80

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience. The good news is, there’s no need for panic.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. They shine brightest when tackling short-term or one-off projects.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow. Here’s why.

Email Marketing 94

Email Marketing Marketing Mix Marketing Marketers 94

Sprout Social

MAY 25, 2022

Want to speed up internal comms and uncover valuable customer insights at the same time? Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). Gather meaningful customer insights you might otherwise miss.

CRM 106

CRM Whitepaper B2C Analytics 106

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology. Increased marketing revenue.

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Unbounce

SEPTEMBER 29, 2023

TABLE OF CONTENTS What is landing page analysis? With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play.

Analytics 111

Analytics Transform Digital Marketing Management 111

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. But, like any other marketing strategy, tracking your social media marketing campaigns and the associated ROI is much needed to determine their effectiveness. There are many objectives of social media marketing.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Power Digital Marketing

FEBRUARY 6, 2023

As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and specifically, how it can support growth in the year ahead. We’ll cover the highlights in this blog series, but you can download the full guide for all-access insights, too. Incrementality is king It’s not another throwaway buzzword.

Non-Profit 40

Non-Profit Marketing Marketers Customer Journey 40

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 80

Customer Transform User-Generated Retail 80

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

Digital Marketing 134

Digital Marketing Marketing Marketers User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 128

Analytics Marketing Marketers Transform 128

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Transform 110

Transform Advertising Advertisers Law 110

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. These metrics are the most commonly measured by marketers. Despite how much insight it brings, too few marketers are using conversion tracking. Without it, you won’t understand how your paid marketing efforts are truly performing.

User-Generated 134

User-Generated Marketing Marketers Thought Leadership 134

Hubspot Marketing

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. The account is packed with relevant campaigns and content for their female buyers. When talking about a target audience , it's a useful distinction not to confuse the term with a target market. Types of Target Audience.

Food 133

Food Analytics Millennials Target Market 133