Search Engine Land

JANUARY 17, 2024

This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. AI excels at crunching numbers, processing data and discovering insights.

Transform 114

Transform Retail Marketing Marketers 114

Scoop.it!

FEBRUARY 22, 2024

It’s more than just updates; it celebrates our team’s stories, achievements, and insights. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

FEBRUARY 13, 2024

Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack. This case study illustrates the importance of selecting tools that fill functional gaps and align with broader business objectives, including compliance with data privacy standards.

Transform 109

Transform eCommerce Retail Marketing Automation Platform 109

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Why we care.

Finance 120

Finance Health CRM New Technology 120

Digital Marketer

NOVEMBER 20, 2023

Now, professional marketing assets aren’t just widespread and more available than ever before, they’re LESS effective than user generated content (UGC) in most cases! According to a Nielsen study , 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

Search Engine Land

JANUARY 16, 2024

How to use the insights. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback. Sliced into landing page and channel performance, you’ll also be able to see, among other insights, which channels might badly need ad-to-landing page optimization.

SEO 120

SEO Thought Leadership Price Product 120

Martech

AUGUST 22, 2023

RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. Key takeaways So what can we learn from this case study?

Whitepaper 96

Whitepaper Manufacturing Customer Pharmaceutical 96

illumin

APRIL 11, 2024

You can view the full case study here for more information. Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Branding 127

Branding Entertainment Advertising Advertisers 127

Sachs Marketing Group

DECEMBER 15, 2023

Asking targeted questions can reveal insights into their expertise and compatibility with your needs. By asking this question, you gain insight into their methodology – whether they lean toward aggressive tactics for quick results or adopt a more holistic, gradual approach. Can you share any case studies that illustrate the results?

SEO 90

SEO Key Performance Indicator Price Communications 90

Search Engine Land

FEBRUARY 27, 2024

This insight provides valuable context regarding the agency’s emphasis on paid media and its significance within its overall business strategy. Make sure you have some flexibility in case the partnership or results aren’t working out. What percentage of the company’s revenue does paid media management represent?

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Tiecas

MARCH 11, 2024

Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. A carefully planned email strategy is essential for guiding your journey to higher frequency. The company is averse to risk.

Email Marketing 117

Email Marketing Management Customer Communications 117

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Transform 115

Transform Customer Journey Analytics Millennials 115

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Health 103

Health Management Branding Customer 103

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. UA used last-click attribution; GA4 uses data-driven attribution.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Understanding personalization At its core, personalization uses customer data and insights to deliver individualized interactions aligned with their preferences and interests.

Key Performance Indicator 122

Key Performance Indicator Logistics Analytics Advertising 122

Search Engine Land

SEPTEMBER 5, 2023

TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%.

SEO 144

SEO Management User-Generated Product 144

Duct Tape Marketing

APRIL 14, 2024

My passion for empowering entrepreneurs has led me to publish best-selling books, host a popular podcast , and share insights with thousands at conferences worldwide. Expert Insight: Are you in need of fresh, professional insight into complex marketing challenges, with the ability to turn these insights into actionable strategies?

CMO 79

CMO Transform Communications Marketing Strategy 79

Search Engine Land

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Content Square study reveals.

Transform 123

Transform Marketing Marketers User-Generated 123

Animalz blog

NOVEMBER 28, 2023

Synthesize Search Results in Seconds, Not Hours I don’t know about you, but going through five pieces of content to find one with helpful insights isn’t my idea of a good time. Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu.

Content Marketing 78

Content Marketing Marketing Strategy Communications SEO 78

Buffer Marketing

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share interesting information and facts Sharing interesting facts, trivia, or insights related to your industry or niche can position you as a thought leader and engage your audience.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 117

Marketing Mix Marketing Marketers Price 117

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. In your inbox.

Transform 115

Transform Branding Management Education 115

Martech

SEPTEMBER 21, 2023

However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience. Another benefit is the ability to uncover hidden insights about an organization’s corporate culture. The other benefit it provides is insight into the corporate culture.

Communications 119

Communications Management Customer Promotion 119

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Here’s how to maximize the API for specific SEO use cases. (By Unbelievable!

SEO 114

SEO Management 114

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 110

SEO CRM B2C eBook 110

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic. Trends over time.

SEO 125

SEO Branding Product Customer 125

Rock Content

JANUARY 23, 2024

We set up, documented the study, and then launched the A/B test , directing 50% of the blog-generated traffic to the homepage and 50% directly to the signup page. This WriterAccess case is just one example among many that I can provide, illustrating the power of tests in delivering valuable insights and results.

Customer Journey 91

Customer Journey User-Generated Customer Acquisition Education 91

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Momos’ Momos 2.0

Transform 99

Transform Law User-Generated Analytics 99

Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? New to Ariyh ?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

MARCH 1, 2024

via generative AI), but that has not historically been the case. From the image below, we can draw the following insights. of clicks when in Position 1 on average, while a more recent study from 2022 revealed that this number has risen to 35.1%, meaning on average featured snippets received 35.1% of the total click share.

Non-Profit 137

Non-Profit User-Generated SEO Analytics 137

Martech

APRIL 15, 2024

Q: You studied in São Paulo. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker. For the most part, our use cases are more about knowing that an end user is really interested in woodworking and then matching that interest with our content. Is that where you are from?

CRM 107

CRM eCommerce Retail User-Generated 107

Businesses Grow

APRIL 22, 2024

A great book requires insight — something you can get nowhere else. An insight is a personal revelation. In the end, this book is all me — my ideas, my insights, my way of connecting the dots in a new way you’ve seen in all of my books. Your conference guests will buzz about his insights long after your event!

Social Media Marketing 63

Social Media Marketing Education Branding Marketing 63

Martech

OCTOBER 2, 2023

This is just one example of the way this type of work develops skills and insights we use throughout our careers. In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. Employers need seriously to consider this issue.

Education 117

Education Place Product Marketing 117

Ariyh

NOVEMBER 20, 2023

This is a 3min practical summary of a scientific study 🎓 Join 24,075 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok The only content management system you will ever need. The study did not test amount-based discounts (e.g. $8

Price 87

Price B2C eCommerce Retail 87