Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. We don’t have to look far for top creator money-making strategies.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Logistics 115

Logistics Whitepaper CRM Event Marketing 115

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. Paid social media, on the other hand, requires a budget for ad spend and may also involve costs for ad creation, management, optimization, and retargeting.

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Martech

DECEMBER 7, 2023

Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance. Join Josh Zimmerman, senior manager of new business partnerships at Reddit, in his informative SMX Next session and learn more about performance in the context of conversations.

Advertising 110

Advertising Advertisers Price Management 110

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. You can manage costs by setting budgets, monitoring performance and optimizing ads. You’re in the right place! Why LinkedIn?

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Be prepared for negotiation.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data. Data and insights are essential for any business looking to take its digital strategy to the next level.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Branding 123

Branding Fashion Non-Profit Marketing 123

Search Engine Land

DECEMBER 7, 2023

Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance. Join Josh Zimmerman, senior manager of new business partnerships at Reddit, in his informative SMX Next session and learn more about performance in the context of conversations.

Advertising 92

Advertising Advertisers Price Management 92

Search Engine Land

AUGUST 2, 2023

Learn a method for applying helpful strategy and planning insights to your situation and turn it into actionable steps for your next link building campaign. While building a guiding policy, understand these areas to provide insights to evaluate for adjustment, enhancement, or complete reworking. What is a strategy?

User-Generated 97

User-Generated eBook SEO Management 97

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. Community building UGC fosters a sense of belonging and community among users, increasing engagement and loyalty, even contributing to advocacy. This can then be leveraged on your branded website.

User-Generated 119

User-Generated SEO Education Promotion 119

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? It provides insight into the most successful initiatives and critical features that enable their capability, evaluating the 12 most significant players and dividing them into leaders, strong performers, contenders, and challengers.

Management 109

Management Customer loyalty B2C Promotion 109

Sachs Marketing Group

JANUARY 24, 2024

Fortunately, our social media marketing experience has provided insight into what works (and what doesn’t), and we’re here to share a few tips. These posts transform passive viewers into active community members, enhancing brand visibility and loyalty. In this article, you’ll learn how to create engaging posts for social media.

Social Media Marketing 88

Social Media Marketing Transform Communications Branding 88

Buffer Marketing

APRIL 3, 2024

False information is harmful to our community, it makes the world less informed, and it erodes trust.” 🎨 We’re building Buffer to be the most flexible social media management tool on the block. But even if they don’t, jumping in and dumping your own work shows you don’t value the community.

User-Generated 99

User-Generated Social Media Marketing Millennials Analytics 99

Hubspot Marketing

DECEMBER 4, 2023

It’s an asset you manage from a personal Facebook user account as a Page Administrator. Customize your tabs To manage tabs, navigate to your page management dashboard and select More > Manage Sections. It takes a village to manage a Facebook Business Page. Analyze Page Insights. Create your page.

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? It provides insight into the most successful initiatives and critical features that enable their capability, evaluating the 12 most significant players and dividing them into leaders, strong performers, contenders, and challengers.

Management 101

Management Customer loyalty B2C Customer 101

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Image Source: Inc. B2B creators are experts in their fields.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Why the “AI social media manager” isn’t coming for your job The role of social media manager has always been relatively future-proof—last year, it was the third most in-demand marketing position.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech!

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Sachs Marketing Group

FEBRUARY 26, 2024

Focus on crafting compelling content tailored to your audience’s interests, post regularly to keep your community engaged, use hashtags strategically to reach wider audiences, and interact with your followers to build a loyal community. Remember, authenticity and interaction are your best tools for growth.

Social Media Marketing 74

Social Media Marketing Transform User-Generated Advertising 74

Hubspot Marketing

FEBRUARY 23, 2024

It’s all about improving over and over, so don’t be afraid to adjust your strategy, take advantage of insights, and match your marketing to your audience. Social media managers now have to route customer service questions to the right people—and if they don’t, it reflects poorly on the brand overall.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. I was threatened and harassed in a Discord community sponsored by a celebrated global brand. The relevant Discord community Let’s start with the business case for Discord.

Branding 108

Branding PR CMO Education 108

Buffer Marketing

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Use this feature to secure and manage your digital assets efficiently.

Gen Z 82

Gen Z Affiliate Marketing User-Generated Law 82

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Customer Journey 114

Customer Journey Management Product Customer 114

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It can seem daunting to keep up with that sort of pace, but if you plan ahead, it’s more than manageable. Encourage conversations, ask questions, and participate in the community. It appeases the algorithms.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. See terms. No ad buyer is an island.

Finance 112

Finance Transform Industry Insights Retail 112

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation.

Management 106

Management Branding Shoppers User-Generated 106

Sprout Social

JUNE 13, 2023

At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Health 102

Health Key Performance Indicator Communications Management 102

Hubspot Marketing

FEBRUARY 13, 2023

And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. They can cut costs.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Search Engine Land

FEBRUARY 2, 2024

Without this level of manual control, there is a risk of detrimental effects on campaign performance and data insight capabilities. But when you use campaigns like Performance Max, it’s quite blackbox, so you can get some insights but not the full picture.” I know I do. This is something that needs to be addressed.”

Advertising 129

Advertising Advertisers User-Generated Management 129

Buffer Marketing

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Management 99

Management Social Media Marketing Copywriting Branding 99

Search Engine Land

OCTOBER 4, 2023

The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization.

Advertising 115

Advertising Advertisers Management Place 115

Buffer Marketing

FEBRUARY 8, 2024

The outcome of her approach was a stronger, more engaged community around her profile, underlining the effectiveness of prioritizing engagement and authenticity on LinkedIn. His approach to LinkedIn in 2023 was a strategic blend of consistency, content diversification, and community engagement.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99