Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Branding 95

Branding Price Analytics Management 95

Customers.ai

JANUARY 26, 2024

Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. B2B Marketing Tool: Seismic Seismic is a sales enablement platform that focuses on sales productivity through personalized content and insights at scale. B2B Marketing Tool: Consumer Directory The Customers.ai

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Key Performance Indicator 113

Key Performance Indicator User-Generated Food Entertainment 113

Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.

Price 97

Price Advertising Advertisers Key Performance Indicator 97

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Customer 105

Customer Non-Profit Real Estate Transform 105

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Transform 114

Transform User-Generated Analytics Branding 114

Martech

APRIL 1, 2024

Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy. Digital Tools Needed: Retargeting Platforms: Utilize retargeting platforms like Google Ads, Facebook Ads Manager, or AdRoll to manage and execute the retargeting campaigns.

Customer 94

Customer CMO User-Generated Advertising 94

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate. Talked on the phone?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. The Evolution of Data Analytics and Tracking Technologies The landscape of data analytics and tracking technologies is undergoing a seismic shift, making website visitor identification essential.

User-Generated 120

User-Generated Health B2C Analytics 120

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection.

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 126

Branding Customer Key Performance Indicator Fashion 126

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. It should be easy enough, right?

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live? Users can go live on Facebook from a profile, a Page, a group, or an event.

Promotion 145

Promotion eBook Analytics Entertainment 145

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. So, I wrote a 1,150-word chronological narrative from scratch entitled, “Why do Digital PR people need to learn about Digital Analytics?”

PR 126

PR User-Generated Analytics Communications 126

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Updated on September 29, 2023. Why is landing page analysis important?

Analytics 111

Analytics Transform Digital Marketing Management 111

Sachs Marketing Group

AUGUST 14, 2023

For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Here are 10 Facebook advertising tips for small businesses.

Advertising 74

Advertising Advertisers Key Performance Indicator Analytics 74

SocialPilot

JANUARY 21, 2024

Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. In this guide, we will show you how to get the most out of a boost post on Facebook. We will also suggest the best tool out of some facebook tools that will help make the process a cakewalk for you!

Analytics 97

Analytics Management Branding Promotion 97

Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Key Performance Indicator 104

Key Performance Indicator Marketing Marketers Management 104

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. While conversion-level data is a marketer’s primary tool to assess performance, iOS limitations within Facebook make this more and more difficult. Optimize goals on Google Analytics.

Advertising 115

Advertising Advertisers CRM Analytics 115

Sachs Marketing Group

APRIL 5, 2024

Determining your Facebook ad spend depends on your budget and campaign goals. For the best results, work with a Facebook Ad professional! Navigating the budget for Facebook ads can feel like steering a boat in uncharted waters. This article explores a common client question: how much should you spend on Facebook ads?

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

Thought Leadership 268

Thought Leadership CRM Analytics Advertising 268

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level. You can also gain insights into social sentiment.

Branding 99

Branding Price Analytics Social Media Marketing 99

Customers.ai

MARCH 15, 2024

Whether it’s the rich potential of first-party data or your website analytics data, there is still plenty we can do to ensure campaigns are successful and clients are happy. Website Analytics. Analytics data helps identify what captures interest and drives action. Your website visitor data. And with a solution like Customers.ai

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Get the template 22.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

Search Marketers 136

Search Marketers SEO Marketing Marketers 136

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Gather honest insights Social media intelligence helps you to gain insights that are honest and unbiased.

Analytics 102

Analytics Social Media Marketing Law Product 102

Search Engine Land

AUGUST 11, 2023

Plenty of tools promise to offer excellent PPC data and insights. But if you know where to look, you can gather a wealth of data and insights without spending a dime. The tools below offer free insight into just this. Facebook Ads Library Similar to the Ads Transparency Center is the Facebook Ad Library.

Management 98

Management Advertising Advertisers User-Generated 98

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. What is Snapchat Insights? And that’s it!

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. While videos on Facebook generally autoplay, this feature can be turned off.

Analytics 122

Analytics User-Generated Energy Product 122

Customers.ai

FEBRUARY 22, 2024

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting. The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. Convert Website Visitors into Real Contacts!

Advertising 60

Advertising Advertisers User-Generated Outbound Marketing 60

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Website / URL * Grade my website Why Reverse IP Lookup No Longer Works If we want to go way back to the early aughts, you might recall that tools like Google Analytics showed us IP and company data.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114