Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands.

Branding 123

Branding Fashion Non-Profit Marketing 123

Search Engine Land

APRIL 10, 2024

Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue. ” What Meta is saying.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 110

Transform Advertising Advertisers Law 110

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” And is there anything I need to be doing?”

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 92

CMO Entertainment Communications Branding 92

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 66

Retail Industry Insights Advertising Advertisers 66

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Price 94

Price Market Segmentation SEO Market Research 94

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 117

Education Health Management Branding 117

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Customer 110

Customer Transform Communications Promotion 110

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” And is there anything I need to be doing?”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 114

Education Health Management Branding 114

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 110

Transform Content Marketing Marketing Marketers 110

Hubspot Marketing

APRIL 5, 2024

HubSpot’s State of AI Report ) 74% of B2B leaders and 68% of sales leaders deem AI/automation tools important to their overall business strategy. HubSpot’s State of AI Report ) 69% of B2B leaders say they have the necessary data to reach their audience effectively, 19% are unsure, and 12% say that’s not the case.

B2C 106

B2C SEO Transform Marketing 106

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights.

SEO 113

SEO User-Generated Communications Search Marketers 113

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Search Engine Land

APRIL 8, 2024

Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Social Media Engagement: Actively engage with your target audience on social media platforms. Social Media Engagement: Actively engage with your target audience on social media platforms.

Finance 106

Finance Manufacturing Health Education 106

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Understanding brand mentions From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints. Business email address Subscribe Processing.

Branding 115

Branding Manufacturing Real Estate PR 115

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 125

CRM Retail Customer Journey Analytics 125

Search Engine Land

APRIL 23, 2024

Understanding its functionality is vital to social SEO success. However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role.

SEO 114

SEO Gen Z User-Generated Entertainment 114

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Content marketing trends.

Digital Marketing 126

Digital Marketing Thought Leadership Transform B2C 126

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 116

Product Transform User-Generated Customer 116

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). Each model offers valuable insights, but evaluating them in the context of your specific objectives and customer journey dynamics is essential. One simple method to achieve this is by utilizing the Google Analytics 4 Path Exploration report. Staff salaries.

Content Marketing 121

Content Marketing User-Generated Customer Journey Marketing 121

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 110

Branding Transform Health Analytics 110

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Copywriting 103

Copywriting Education Energy Health 103

Digital Marketer

MARCH 20, 2024

Sprout Social Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence. Sprout Social boosts your social media marketing efforts.

Digital Marketing 102

Digital Marketing Social Media Marketing User-Generated Price 102

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Customer 101

Customer Non-Profit Real Estate Transform 101

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Clear data.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This is where social media market research comes in. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123