Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

Analytics 116

Analytics Management Search Marketers Marketing 116

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Customer 110

Customer Transform Communications Promotion 110

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. The rise of AI tools and the use of chatbots dominated the trends for 2023.

Customer loyalty 85

Customer loyalty Marketing Marketers CMO 85

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Trend-tracking.

Management 62

Management Price Analytics User-Generated 62

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. For instance, broad match incorporates a wider range of factors, including audience insights. Yet, as paid media (i.e.,

Price 128

Price Advertising Advertisers Digital Marketing 128

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is used to identify patterns and trends in data for informed decision-making. Enter AI analytics.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Predictive content planning Utilize AI to analyze internal and external search behaviors and sales data to identify emerging trends.

SEO 132

SEO User-Generated Transform Market Trends 132

Rock Content

APRIL 12, 2024

And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Branding 110

Branding Transform Health Analytics 110

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? LinkedIn posts, social media ads, direct mail, you name it. This gives you feedback that includes surveys, social media listening, and interactions. Support ticket trends. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening? First things first, though.

Branding 98

Branding Price Analytics Social Media Marketing 98

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Buffer Marketing

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Entertainment 93

Entertainment Health Influencer Marketing Education 93

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! But nobody seems to be noticing a much more significant and non-obvious trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. TikTok was the second-largest social media platform for purchases , behind only Instagram in 2023, per Statista. Glimpse works as an add-on to Google Trends.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Meanwhile, some may specialize in certain functions.

Branding 112

Branding Price Analytics Place 112

Martech

DECEMBER 20, 2023

Everyone Hates Marketers This podcast aims to challenge marketing’s status quo with practical advice, honest insights and a lot of humor. Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently.

Marketing Ethics 118

Marketing Ethics Transform Copywriting CMO 118

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 92

CMO Entertainment Communications Branding 92

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 117

Education Health Management Branding 117

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Data-driven insights Using data and analytics from diverse platforms is important. So, examine current trends, emerging trends and what has worked historically.

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Analytics 102

Analytics Social Media Marketing Law Product 102

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Actionable insights to help you grow faster.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 114

Education Health Management Branding 114

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. Web content on the site and pushed out on social media delivers recommendations and lets book fans know what’s on the horizon.

eCommerce 116

eCommerce Price Shoppers Customer 116

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 110

Customer User-Generated CMO Analytics 110