Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. What TikTok is saying?

User-Generated 114

User-Generated Advertising Advertisers Branding 114

Jeff Bullas

DECEMBER 2, 2022

Here are some books that provide some great tips and insights on getting free attention on social media. These books include strategies for Facebook, Instagram, YouTube and TikTok that you could steal. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance.

Advertising 124

Advertising Advertisers Gen Z eCommerce 124

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. ” Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Search Marketers Branding 123

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

Customer Journey 114

Customer Journey Advertising Advertisers Education 114

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 99

Branding Gen Z Fashion Food 99

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 121

Advertising Advertisers Transform User-Generated 121

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.

Advertising 123

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Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. What is TikTok Creative Assistant? Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Target Market Promotion 123

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. What has TikTok said?

Customer Journey 115

Customer Journey Customer Analytics Advertising 115

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” What is a search universe analysis?

Gen Z 123

Gen Z User-Generated SEO Millennials 123

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 122

Transform Customer Education Management 122

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 121

Transform Customer Education Management 121

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content.

Gen Z 99

Gen Z Market Trends Email Marketing Branding 99

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content.

Entertainment 111

Entertainment Social Media Marketing Fashion User-Generated 111

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 116

Promotion Advertising Advertisers Price 116

Hubspot Marketing

NOVEMBER 15, 2023

Here are some key insights we’re seeing with the current state of social media. Sales Fatigue Is on the Rise While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying. Edutainment.

Customer loyalty 118

Customer loyalty Communications Search Marketers Product 118

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 121

eCommerce Price Shoppers Customer 121

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Advertising 130

Advertising Advertisers Performance Marketing Search Marketers 130

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. As of 2023, TikTok has over 1 billion active monthly users. However, showing up in the right places on TikTok is easier said than done. What Is TikTok SEO?

SEO 93

SEO User-Generated Analytics Gen Z 93

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Search Engine Land

AUGUST 4, 2023

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into who their target audience is, enabling them to make more efficient data-led decisions to improve campaign performance. Why we care.

New Technology 98

New Technology Advertising Advertisers Search Marketers 98

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6

Real Estate 124

Real Estate User-Generated Fashion Food 124

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024.

Gen Z 108

Gen Z User-Generated Education Food 108

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. BeReal (313%), Twitch (29%), LinkedIn (20%), and TikTok (16%) saw the most growth since last May. Are people still using Facebook? Is BeReal the next big thing?

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions.

Customer Acquisition 106

Customer Acquisition Influencer Marketing Advertising Advertisers 106

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 113

Gen Z Branding Millennials Transform 113

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. TikTok has 1 billion global daily active users. 52% of TikTok users in the U.S. TikTok ).

Gen Z 131

Gen Z Advertising Advertisers User-Generated 131

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. I can use the social media tool to generate captions to promote the products on Instagram and TikTok.

Price 100

Price CRM Social Media Marketing Management 100

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6

Real Estate 116

Real Estate User-Generated Fashion Food 116

Hubspot Marketing

APRIL 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This year, Wendy’s moved National Roast Day from Twitter to TikTok, turning it into a three-day event from April 12-14 (previously, it was limited to 24 hours).

Food 116

Food User-Generated Place Marketing 116

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I was encouraged to see a lot of content focused on the importance of word-of-mouth marketing as a “lived brand experience.” 82% say being weird is in.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hubspot Marketing

MARCH 7, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. Go get the songs on TikTok’s curated Death Row playlist available now ???? Here’s what that means.

Entertainment 105

Entertainment Branding Marketing Marketers 105