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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

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Mastering data-driven decision-making in the strategy phase

Martech

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

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How does conversion lift testing work, and which ad platforms offer it?

Martech

Statistical analysis Marketers use statistical methods to ensure that the results are significant and not due to random chance. Testing creative variations Marketers can use conversion lift testing to compare different ad creatives, messaging, or offers to see which variations drive higher conversion rates.

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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Retailer Temu recently launched an affiliate influencer program. But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

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How to use micro-moments to capture customer intent in real-time

Martech

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. What are micro-moments? They’re brief, constant and decisive.