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3 ways to turn tariff turmoil into marketing gold

Martech

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Managing communications has become quite the juggling act. Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. Artificial intelligence is here to stay.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

PR and earned media. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. Image Source Like designers, marketers need to chunk data into high-level, manageable insights.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

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The guide to winning social media for law firms

Sprout Social

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. That said, some law firms may still be struggling to use social media effectively. You’ll be able to understand how social media can benefit your law firm and how you can make the most of it.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

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