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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. With so much happening, it can be overwhelming to keep up.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. Before you dive into developing an incredible, highly detailed holistic marketing plan, ponder the basics: What do you want to accomplish?

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3 strategies to navigate change as digital privacy evolves

Martech

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 2. Harness the power of your data to achieve your goals Navigating privacy laws and evolving customer preferences has made data collection increasingly challenging.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Social media goals should align with your overall marketing objectives. Psst: Need help getting started?

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Top Strategies for Effective Email Marketing for Your Non Profit Organization

Vertical Response

Building a clean and organic email list through opt-in forms, partnerships, and social media integration enhances engagement and compliance with data protection laws. This involves using existing contacts and importing customer details into an email marketing tool. Permission-based marketing adheres to data protection laws.

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How to grow your organic reach with behavioral analytics insights

Martech

Comply with GDPR , CCPA and other privacy laws by providing clear consent notifications and applying strong data protection measures. Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.