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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 128
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Yelp brings antitrust lawsuit against Google

Martech

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act. .”

Law 114
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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. Why we care.

Law 81
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience.

Gen Z 101
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Yelp sues Google, alleging illegal dominance of local search

Search Engine Land

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 100
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8 Web Design Principles and Laws that Work in 2022

CXL

Design is your product and how it works. I’ll also take a look at Gestalt Design Laws, which are significantly decisive for web design theory. I’ll also take a look at Gestalt Design Laws, which are significantly decisive for web design theory. Hick’s Law 4. Fitt’s Law 5. Hick’s Law.

Law 23
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 126