When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
Hubspot Marketing
JULY 24, 2024
Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7
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