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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law.

Law 113
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101
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Prevent ADA and Web Accessibility Lawsuits with accessiBe’s ADA Compliance Checker

Jeff Bullas

Besides ADA Title III, accessiBe helps you comply with other accessibility regulations: Section 508 of the Rehabilitation Act of 1973 (a US federal law), European Accessibility Act (EAA/EN301549), Accessibility for Ontarians with Disabilities Act (AODA), with the Accessibility Canada Act (ACA), Israel Standard (IS) 5568, and others.

Law 246
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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Similarly, TANIT Botanics invited loyal shoppers to join their loyalty program for early deals, creating a VIP experience that encourages further engagement. Enter email marketing.

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How AI is changing the rules of web traffic

Martech

It’s also the reason behind the ongoing dispute between Meta and the Canadian government, with Canada introducing revenue-sharing laws to ensure news publishers are compensated when platforms display their content without driving traffic to their websites. Conversion rates: Is AI bringing buyers or just window shoppers?

Transform 134
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Real-Time Visitor Identification: Meet the Buyers Behind Every Click

Customers.ai

You dont need to break any privacy laws or feel like youre sneaking around. High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Privacy-First Tracking That Builds Trust With evolving privacy laws and consumer expectations, compliance is a must. And the best part?

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What is the Meta Pixel, and how do you make the most of it?

Hootsuite

Its a handy way for marketers to remind shoppers to come back and buy all those items they look at and leave in various shopping carts across the web. Source: @kitseyecare And, sure enough, theyre serving me ads on Instagram too, with a broader range of frame options. Source: @kitseyecare This is called retargeting.