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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Businesses are making high-value decisions that impact their operations and profitability. Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences.

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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Look at the hard data on engagement, conversions, and ROI.

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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Transform 128
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Freemium: A free version is available, but more advanced features require a license. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. There are two business drivers for taking a product-led approach to sales and marketing. Sales teams are expensive. They put pressure on buyers to act.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Are you struggling with a stagnant pipeline?

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Email marketers sharpen deliverability tactics at MailCon

Martech

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. If they do, that could affect the sender’s reputation much more drastically. “If

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Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

He said, “A conversation rate optimization is more than just a conversion. CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. You also don’t want to make a ton of changes at once. Here’s why.

B2C 131
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. Download the report to learn more!

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”.

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The Business Case and Playbook for Data-Driven Sales Coaching

The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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Increase Revenue With Better, Faster Sales Onboarding

This reality makes shortening sales onboarding time a top priority. This eBook outlines best practices for creating an agile onboarding program that accelerates new hire productivity and enhances quota attainment by more than 16%. Quotas need to be hit. Revenue goals need to be met.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. The reason for its rise?