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How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute. Here are five steps to take.

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Birthday emails: How to boost subscriber loyalty and make more sales

AWeber

Well, that’s the point of a birthday email: to make your subscribers feel special. Just don’t make this a required field, as your subscribers’ email addresses are the most important element. Asking for too much information can make people not want to sign up. Make your gift something they cannot ignore. Appreciated?

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Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Digital Marketer

The truth is, writing story-based emails makes you more than just a brand that sells a solution to their pain: it makes you an entertainer, too. Plus, with story-based emails, you can easily add more variability to your email calendar. As opposed to adding yet another sales email to their already crowded inbox.

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Debunking the “Born Salesperson Myth”: A New Era in Sales

SMEI

The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!”

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. Download the report to learn more!

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Power of a Salesperson’s Training, Knowledge, Spirit of Service

SMEI

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. As the excerpt from “Open the Mind and Close the Sale: The secret to success in Selling!” It’s what pushes them to provide more value to their customers, reduce costs, and stay ahead of the game.

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The Power of Professional Selling: Driving Economic Growth

SMEI

As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living. Much more product than ever before, however, must be moved from factories to consumers to achieve that goal.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”.

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The Business Case and Playbook for Data-Driven Sales Coaching

The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement.