Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Marketing Insider Group

AUGUST 7, 2024

The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management. Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data.

Transform

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. Our marketing campaigns are inefficient. Does it offer identity management?

Law

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Is your organization trapped relying on expert advice that doesn’t utilize the available data? Implement robust data collection and analysis processes to steer clear of anecdotal evidence.

Key Performance Indicator

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Tactical Tips for Optimizing AI for Brand Tracking AI is great — but it’s not perfect.

Branding

Martech

OCTOBER 18, 2024

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable.

Copywriting

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can help you manage the complexity of product development. AI can give you access to real-time insights into market trends and user behavior. AI can make this process far more manageable.

Price

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

Price

Hubspot Marketing

JANUARY 13, 2025

Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide. The guide , which is a go-to source for project managers, warns that no project should be without a WBS. When considering an item as a sub-deliverable, a consideration is the ease of managing it.

Law

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition

Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Save time managing your social media presence with Hootsuite. Make the most of your money. Try it free today.

Non-Profit

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated

Hubspot Marketing

NOVEMBER 14, 2024

I’ve seen marketing teams run with generic copy from other campaigns and call it a day. Through market research and past interactions, you can build a nuanced understanding of your messaging. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. What clicks with prospects?

Direct Mail

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Transform

Martech

JUNE 24, 2025

Many project management and collaboration platforms — like Confluence — allow us to create lists of action items assigned to specific people with deadlines. Dig deeper: 9 features your marketing team needs in its project management tool Artifacts Artifacts are documented outputs that help guide, track and align project work over time.

Marketing Automation Platform

Welcome Software

DECEMBER 18, 2024

Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. Optimizely One is a game-changing end-to-end solution for marketing organizations. 2) Mailchimp: Email marketing made easy What is Mailchimp? Why Optimizely? Why Ahrefs?

Transform

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is where you can add specialized tools for needs like local SEO and social media management. Or pick a cheaper plan that limits your ability to grow.

Price

Hubspot Marketing

APRIL 29, 2025

And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Thats a useful need, especially for smaller teams.

Price

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C

Hubspot Marketing

JANUARY 28, 2025

According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. GlobeMonitor , a marketing research agency, revealed its journey with attribution modeling accounted for reduced the overall cost per acquisition by 20%. Marketing Isnt Ads and Ads Arent Marketing Be where your audience is.

Non-Profit

Martech

AUGUST 12, 2024

The goal of this exercise is to narrow the list of product possibilities to a manageable few, not necessarily to identify the very best product for your environment. With that in hand, I asked my generative AI research assistants to give me the following information for each vendor: How they define their market category.

User-Generated

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Specifically, understanding what the data says as “a collective” becomes the fuel for “what to do next.”

Product Marketing

Customers.ai

NOVEMBER 20, 2024

If your team struggled with coordination, explore project management tools to streamline collaboration. Campaigns are about building a foundation for smarter, more effective marketing in the future. What tools should I include in my marketing campaign checklist? Hootsuite : To schedule and manage social media posts.

PR

Hubspot Marketing

JULY 17, 2025

By year’s end, you’ll have agents that can go off and do market research, come back with slides, and show you the best strategy for approaching a market or customer segment. The future marketing professional will be more like a director coordinating multiple AI tools than someone doing manual tasks.

Transform

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Their manager, Karen Chen, says that “by analyzing user behavior and demographics, we’re able to spot those who are more likely to convert.

Customer Acquisition

Search Engine Land

SEPTEMBER 6, 2024

Google’s support pages outline in more detail the different types of audiences that can be applied: In-market. Mid-flight analyses Mid-flight audience management all counts as consumer research. Audience performance Tracking the performance of prospecting (in-market audiences, affinity audiences, demographic details, etc.)

Market Segmentation

Martech

JANUARY 24, 2025

Dig deeper: How to augment market research and glean customer insights with AI How modern language models are changing the game Modern language models can revolutionize sentiment analysis, but only if we avoid replicating the flaws of traditional methods.

New Technology

Lynton Web

FEBRUARY 7, 2025

Sales teams must manage extensive technical specifications, coordinate with engineering departments, track long-term customer relationships, and navigate complex approval processes while maintaining the agility to respond quickly to market opportunities.

Transform

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling project management software. This requires a mix of market research and data analysis.

Price

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Post on your own LinkedIn. Use primary sources.

User-Generated

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price

Buffer Marketing

JULY 16, 2024

For example, the cyclists roll their bikes over to one corner (called ‘r/cycling’), the gaming enthusiasts gather in r/gamers, and the social media managers scroll stroll over to r/socialmedia.  Trends and insights : Reddit is a goldmine for market research.

Marketers