SmartBrief - Marketing

MAY 22, 2025

When it comes to OT, most folks will talk about how OT manages critical infrastructure elements such as our water systems, fuel pipelines and the electrical grids. Each is vital to running the critical services we have come to expect, from highways to the shipping that enables world commerce. Thats not actually what happened though.

Transform 72

Transform Shipping Fashion Information Technology 72

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 144

Management Gen Z CRM Shipping 144

Neil Patel

JANUARY 13, 2021

A place where you can make sure your whole team is on the same page, so your boss doesn’t scream at you. It’s called workflow management software, and it makes your work life at least ten times easier. The Top 5 Options For Workflow Management Software. How to Choose The Best Workflow Management Software For You.

Management 138

Management Price Communications Shipping 138

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. It should first serve as a legally binding contract that protects your brand.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Sprout Social

MARCH 27, 2024

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

Management 121

Management Branding Customer loyalty Shipping 121

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 133

Management Shipping Health Market Research 133

Animalz blog

APRIL 9, 2025

You save time writing, but spend it designing workflows, re-prompting, reviewing robotic drafts, and managing team (and manager) expectations. AI helps you create more, but it means you also have to manage more. AI helps you create more, but it means you also have to manage more. Thats a smart place to begin.

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Hubspot Marketing

NOVEMBER 4, 2024

When I managed to get on the phone with Meta support last year for my store, I uncovered you must have at least 100 followers on your Instagram or Facebook page before you are eligible for Instagram Shopping. Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place.

Product 110

Product User-Generated eCommerce Shipping 110

Hubspot Marketing

SEPTEMBER 12, 2024

Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business. That means scaling up production, shipping logistics, or service access - and that means money, said Quis Quis and Fleming. That can be where places like Change Labs come in, Fleming said.

Logistics 118

Logistics Finance Manufacturing Law 118

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Step 2: Use Commerce Manager to set up a shop 1. Head to Commerce Manager to set up Instagram shopping. When you visit Commerce Manager for the first time, youll see a Get Started screen.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Yep, but dont sweat it: You can do this manually, but chances are you have other platforms to manage besides Facebook. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

MAY 13, 2025

An AI project assistant can help you manage a wide range of projects across a wide range of business environments. Broadly speaking, an AI project assistant uses a generative AI platform like ChatGPT, Claude, or Gemini to manage a specific project within your organization. It can dramatically boost your productivity and efficiency.

Product 66

Product Shipping Transform CMO 66

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies.

Management 124

Management Customer Transform CRM 124

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. The chatbot simplifies ordering by allowing customers to place, track and customize orders through conversational text or voice commands.

Social Media Marketing 91

Social Media Marketing User-Generated Shipping Fashion 91

Customers.ai

DECEMBER 20, 2024

But how you manage those relationships? Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

GrowMatik

AUGUST 31, 2023

We have now introduced a completely new user experience for building automations, making it easier to create, manage and maintain. We have now separated the user experience and creation process for these two email types, providing efficient user experiences for creating, managing, and maintaining them.

Shipping 97

Shipping Branding User-Generated Key Performance Indicator 97

Neil Patel

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. 48 percent of consumers have used BOPUS because it offers free shipping, followed by speed (39 percent) and convenience (28 percent). BOPUS Offers Free Shipping. How Can BOPUS Benefit Your Brand?

Shoppers 139

Shoppers Shipping Retail Branding 139

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Neil Patel

APRIL 30, 2021

With an MOQ in place, it ensures you’re covering production costs and making a profit. For example, you can set a minimum spend to qualify for free shipping or product. On average, your phone cases take one week to produce and ship. If you do, you’ll end up losing money. How to Calculate Your MOQ.

Shipping 140

Shipping Manufacturing Price Customer Acquisition 140

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Sprout Social

APRIL 21, 2025

Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better. Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo.

Branding 99

Branding Finance Fashion Health 99

Search Engine Land

SEPTEMBER 6, 2024

Pre-build research Outside Google Ads The first half of audience research in the pre-build state takes place outside of Google Ads and lives within your organization. Mid-flight analyses Mid-flight audience management all counts as consumer research. Who is your target audience ? What are you trying to tell them? Custom segments.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Marketing Insider Group

JANUARY 11, 2023

You have to put a clear strategy in place before you necessarily need it. But when you start investing in multi-channel, you’re forced to manage messaging and branding consistent across a number of channels (Amazon, Ebay, Etsy, Jet, etc.) Inventory Management. Challenge #2: Manual management that doesn’t allow for scale.

Shipping 124

Shipping Manufacturing Marketers Marketing 124

Neil Patel

SEPTEMBER 14, 2020

” When a user searches for a product, it places relevant items in the Shopping tab of their results page, alongside a number of options regarding how to buy them. This allows you to use the Google Merchant Center to manage your orders. Google can handle shipping and returns and provide customer service if you choose.

Product 145

Product Shoppers Shipping Retail 145

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 66

Real Estate Customer Food User-Generated 66

Hubspot Marketing

FEBRUARY 4, 2025

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. The media of your Facebook Ad will depend on the format, but they all appear in the same place below your name and profile picture and above your headline and call-to-action/button. What do you get by clicking?

Real Estate 110

Real Estate Logistics Energy Retail 110

Customers.ai

JANUARY 8, 2025

Example: Running a free shipping promo for customers in regions where delivery costs are typically high. Leverage Visitor ID Tools for Real-Time Insights The first place to start is with a tool like Customers.ai Example: Identifying frequent shoppers in the 25-34 age range to send exclusive VIP offers. The takeaway?

eCommerce 86

eCommerce Outbound Marketing Analytics Shoppers 86

Hubspot Marketing

AUGUST 4, 2022

Any social media manager or content creator can tell you how time-consuming social media can be, especially when posting on the fly. Automation enables your customer care staff to manage a higher volume of customers more effectively, without burning out or diminishing the quality of one-to-one interactions. Better calendar management.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Small businesses can manage their email campaigns cost-effectively by using low-cost email marketing software options like Mailchimp.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Health 96

Hootsuite

SEPTEMBER 16, 2020

With the in-app checkout, your buyers won’t need to jump from site to site to place an order, which makes completing an order smooth. In the future, customers will also be able to place orders directly through these chat channels, so there are more benefits to come. Have a Facebook Page or have the Manage Page permission for it.

Product 145

Product Shipping eCommerce Marketers 145

Neil Patel

NOVEMBER 27, 2020

They determine: What products you can list The terms and conditions of doing business Your payment options Shipping fees. More Shipping Options and Lower Fees With Some Amazon Alternatives. Shipping is a further reason to consider seeking alternatives as individual sellers on Amazon lack flexibility over their shipping costs.

Shipping 145

Shipping Shoppers Non-Profit Price 145

Backlinko

MARCH 26, 2025

This gives you complete control but requires more hands-on management. Andrew explains: To keep keyword costs under control, make sure you have really accurate attribution in place so you know what your cost per conversion is. Your ad should emphasize pricing, fast shipping, or size availability.

Price 79

Price Finance Shipping Real Estate 79

Litmus

JULY 31, 2024

In 2023, Gmail started placing paid ads in users’ Promotions Tabs. This is when Gmail may start placing them into the spam folder. You’ve got a wealth of opportunities to make the most of your time in this wonderful place. But, if your email is promotional in nature, the right place for it to be is in the Promotions Tab.

Promotion 103

Promotion Email Marketing User-Generated Marketers 103

Hootsuite

MAY 3, 2022

AI tools can apply NLP and NLG learning to customer interactions so a chatbot or virtual agent can “talk” to customers, offering everything from shipping details to product recommendations. This is why AI-powered content creation tools can’t fully take the place of good copywriters. Give Hootsuite a try (risk-free!).

Management 107

Management Social Media Marketing User-Generated Copywriting 107

Hubspot Marketing

APRIL 13, 2023

While you can include it on marketing campaigns and brochures, the most visible place is your home page and, if you'd like, your product pages. Subheadline/Paragraph: "HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service." HubSpot: "An easy-to-use CRM."

Food 145

Food Shipping CRM Branding 145

Hootsuite

DECEMBER 15, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. For example, if a customer messages you on social media, asking for information on when an order will ship, the AI chatbot will know how to respond. 780+ shipping providers.

Shipping 145

Shipping Retail Logistics Shoppers 145